Freelancer profile translated to English.
Back to original languageAbout Pablo
Why use my services?
- Strong expertise in multi-million euro SEA/Facebook/Adwords/Instagram & Tiktok marketing campaigns.
- From strategic thinking to implementing CRM loyalty programs, Outbound marketing, customer data analysis, and loyalty strategy development.
- Strong SEO consulting results with technical, content, and link-building optimization strategies.
- Analysis of customer journeys, UX/UI, and improvement of conversion and retention rates.
All within international and multicultural contexts!
Digital marketing consultant & SEO SEA Webmarketer with over 12 years of experience in the web and traffic acquisition.
I've had the opportunity to support several projects in their hypergrowth and work on all aspects of digital marketing.
I have supported several successful startups & projects, managing multi-million euro marketing budgets to achieve hypergrowth, which gave me a 360-degree view of projects and allowed me to adapt my clients' marketing strategies at each stage of their development.
From creating marketing campaigns based on targets, implementing strategic product thinking, to analyzing results and user journeys, I am involved in all stages of a marketing project.
To learn more about me: super-pablo.com
Or to learn more about my profile: linkedin.com/in/pablopefaur/
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AdelanteeGrowth Marketing ManagerDIGITAL AND ITNovember 2023 - Today (2 years and 9 months)Paris, France- Web Marketing Support: SEO/ SEA / SMA / CRM / CRO.- Clients: Printemps.com, Made In Design, Place des Tendances, Publicis Sapiens, Singulart, Antikeo, Les Empotés, Waam, Mercerine, Star Pièces, Burma Bijoux, Bergère de France, Leslipfrançais, EnviedeFraises, Cookorico, Greige, Dayuse.- Implementation of à la carte operational services based on client needs- Training of client's internal teams
- DayuseHead of International SEOHOSPITALITYDecember 2021 - November 2023 (1 year and 11 months)Paris, France- SEO strategy management across 15 countries including USA, France, UK, Hong Kong, Singapore- Link building budget management- Recruitment & management of the SEO team- Strategic SEO planning based on ROI- Management of SEO budget (link building, content, technical)- Regular SEO performance analysis- Creation of customized SEO-oriented content
- Camping and CoMarketing DirectorTRAVEL AND TOURISMJanuary 2016 - August 2021 (5 years and 8 months)Saint-Malo, France- Management of customer acquisition and loyalty marketing budget: €3M- Implementation of a CRM customer loyalty program with marketing mechanics- Implementation, monitoring, and application of an International SEO Audit following the site redesign- Building and recruiting a web marketing SEO and DATA team: seniors and juniors- Management of 4 people- Automation of financial reporting for management committees/activity and marketingKey results- Constant increase in keyword pool and SEO traffic, averaging +40% per year- Implementation of marketing reporting for SEO, SEA, and other channels- Generation of €16M in business volume, average growth +35% per year- Strong development of turnover in international markets: Spain / Germany / Netherlands
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Education
- Master 1 E-commerce and MarketingUniversité Paris XII2010
- Professional Bachelor's Degree in Import-ExportUniversité Paris VIII2009