Freelancer profile translated to English.

Description

With 20 years of experience in marketing, strategy, and management, including 9 years in digital and e-commerce leadership, I support companies in their digital acceleration & transformation by helping them develop their business, their customer experience, etc...

Languages

English
Conversational
French
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Marseille (up to 50km), Marseille (up to 30km)

Agence Superhub SARL
Digital Marketing Consultant
DIGITAL AND IT
August 2010 - Today (15 years and 10 months)
Paris, France
E-BUSINESS ACCELERATOR
Internet Strategy, Traffic Creation & E-commerce Performance
Webmarketing Strategy E-commerce Traffic Acquisition CRM Google Analytics Webmarketing Web Analytics SEO SEA Google Search Console Google AdWords Google Tag Manager Google Shopping Affiliation Email Marketing Partnerships
GROUPE ADEO - LEROY MERLIN
E-commerce & Digital Marketing Manager
RETAIL (LARGE RETAILERS)
March 2012 - May 2017 (5 years and 1 month)
Paris, France
ADEO Group, third largest global retailer of home improvement and gardening goods

Traffic acquisition for the sites: decoclico.fr, lightonline.fr, lightonline.es, lightonline.pl, decosmart.com
Audience -> 1M visitors

- Development of customer acquisition strategy, e-commerce Business Plan.
- Development of E-commerce sales (Revenue, profitability, acquisition costs, etc...)
- Responsible for marketing budgets
- In charge of e-marketing campaigns (Natural referencing, SEA, retargeting, acquisition campaigns, partnerships)
- Marketplace Management (Amazon, Rue du commerce, La redoute, etc..)
- E-CRM: emailing campaigns, retargeting, segmentation
- Commercial promotions

- Development of digital projects: internal Pertimm engine, e-commerce predictive personalization, CRM, Data/BI etc...

- Trainer Acquisition / SEO
- Group Innovation Ambassador: Omnichannel & Web to Store Strategy
Webmarketing Strategy E-commerce Business Plan Traffic Acquisition Business Development SEO SEA Google Search Console Content Marketing Facebook Marketing Email Marketing Market Research Inbound Marketing Instagram Marketing merchandising Web Project Management Recruitment omnichannel
ADMINIUM
E-marketing Director
BANKING AND INSURANCE
May 2010 - April 2012 (1 year and 11 months)
Adminium.fr (electronic safe)
- Creation of the acquisition site
- Functional specifications, prototyping, safe ergonomics
- E-business consulting
- Commercial launch, Acquisition campaigns, SEO, SEA, emailing, growth hacking, etc...
Webmarketing Growth Hacking Consulting Traffic Acquisition Prototype SEO SEA Emailing Showcase Site