About Sunny
Hindi
Native or bilingual
English
Conversational
Punjabi
Native or bilingual
Experience
- Arogyam InstituteEdTech Growth & Automation StrategistJanuary 2026 - February 2026 (1 month)• Planned and structured a complete student registration and payment system for an e-learning institute, aligning business requirements with technical implementation.• Designed a scalable registration workflow where agents can generate unique registration links for students, ensuring streamlined onboarding and tracking.• Defined and guided the integration of Razorpay for seamless payment processing, including automated payment confirmations, invoice generation, and notification systems.• Architected an agent-facing dashboard with performance tracking (KPI/KRA), enabling visibility into conversions, registrations, and individual performance metrics.• Planned admin-level reporting systems to track course-wise sales, geographical distribution of students, and pipeline conversions for better decision-making.• Structured automation flows for notifications and communication across students, agents, and admin teams to reduce manual intervention.• Collaborated with development teams to ensure efficient implementation, scalability, and clean system architecture aligned with business goals.
- Arogyam AyurvedaMarketing & Tech LeadE-COMMERCENovember 2020 - Today (5 years and 8 months)Jalandhar, India• Led end-to-end marketing and automation systems for an Ayurveda eCommerce brand, focusing on lead generation, conversion optimization, and customer retention.• Designed and implemented WhatsApp automation workflows (BusinessOnBot, ManyChat) for abandoned checkout recovery, re-engagement, and upsell flows.• Built and deployed a custom CRM system with CTI integration (Exotel), including lead management, call tracking, agent dashboards, and performance analytics.• Optimized paid marketing campaigns (Meta Ads, Google Ads), improving funnel performance, reducing customer acquisition cost, and increasing ROI.• Streamlined business operations by converting manual processes into automated workflows, improving efficiency and reducing human errors.• Developed and managed WordPress and Shopify-based systems, including landing pages, tracking systems, and conversion-focused UI/UX.• Implemented webhook-based automation and event tracking systems to enable real-time customer engagement and data-driven decision-making.• Collaborated with sales and operations teams to align marketing efforts with revenue goals and improve overall business performance.
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Education
- Bachelor's of Computer ApplicationsBachelor's of Computer Applications