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Sunny GuptaSG

Sunny Gupta

eCommerce Growth & Marketing Automation Expert

€113/day
Jalandhar, IN
3-7 years

Average response time: 1 hour

About Sunny

I help eCommerce businesses plan, design, and implement marketing and automation systems that drive scalable growth.

I work at the intersection of business, marketing, and technology — guiding founders and teams on what to build, how to build it, and how to make it perform.

Most businesses don’t fail because of lack of tools — they fail because of lack of structure. Disconnected systems, manual workflows, and unclear execution lead to lost revenue and inefficiency. I specialize in solving this by creating clear, actionable system plans and aligning both business and technical teams toward execution.

In my work, I have:

• Planned and structured CRM systems with CTI integration, defining workflows, lead pipelines, and agent operations
• Designed WhatsApp automation strategies for customer journeys including acquisition, retention, and re-engagement
• Guided development and marketing teams on implementing automation systems, tracking, and integrations
• Built end-to-end growth strategies covering funnels, campaigns, and conversion optimization
• Helped businesses transition from manual operations to structured, scalable systems

I don’t just “set up tools” — I define the architecture behind them.

I work closely with:
• Business owners to understand goals and bottlenecks
• Marketing teams to align strategy with execution
• Developers to ensure clean, scalable implementation

My focus areas:
• Marketing & Automation Strategy
• CRM & Workflow Planning
• WhatsApp & Retention Systems
• Conversion & Funnel Optimization
• eCommerce Growth Systems

If you’re looking for someone who can think at a system level and guide your team toward efficient execution — I’d be glad to help.

Let’s plan and build systems that scale your business.
  • Hindi

    Native or bilingual

  • English

    Conversational

  • Punjabi

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Arogyam Institute
    EdTech Growth & Automation Strategist
    January 2026 - February 2026 (1 month)
    • Planned and structured a complete student registration and payment system for an e-learning institute, aligning business requirements with technical implementation.

    • Designed a scalable registration workflow where agents can generate unique registration links for students, ensuring streamlined onboarding and tracking.

    • Defined and guided the integration of Razorpay for seamless payment processing, including automated payment confirmations, invoice generation, and notification systems.

    • Architected an agent-facing dashboard with performance tracking (KPI/KRA), enabling visibility into conversions, registrations, and individual performance metrics.

    • Planned admin-level reporting systems to track course-wise sales, geographical distribution of students, and pipeline conversions for better decision-making.

    • Structured automation flows for notifications and communication across students, agents, and admin teams to reduce manual intervention.

    • Collaborated with development teams to ensure efficient implementation, scalability, and clean system architecture aligned with business goals.
  • Arogyam Ayurveda
    Marketing & Tech Lead
    E-COMMERCE
    November 2020 - Today (5 years and 8 months)
    Jalandhar, India
    • Led end-to-end marketing and automation systems for an Ayurveda eCommerce brand, focusing on lead generation, conversion optimization, and customer retention.

    • Designed and implemented WhatsApp automation workflows (BusinessOnBot, ManyChat) for abandoned checkout recovery, re-engagement, and upsell flows.

    • Built and deployed a custom CRM system with CTI integration (Exotel), including lead management, call tracking, agent dashboards, and performance analytics.

    • Optimized paid marketing campaigns (Meta Ads, Google Ads), improving funnel performance, reducing customer acquisition cost, and increasing ROI.

    • Streamlined business operations by converting manual processes into automated workflows, improving efficiency and reducing human errors.

    • Developed and managed WordPress and Shopify-based systems, including landing pages, tracking systems, and conversion-focused UI/UX.

    • Implemented webhook-based automation and event tracking systems to enable real-time customer engagement and data-driven decision-making.

    • Collaborated with sales and operations teams to align marketing efforts with revenue goals and improve overall business performance.
    Shopify Marketing Automation Lead generation E-commerce Wordpress

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Education

  • Bachelor's of Computer Applications
    Bachelor's of Computer Applications

Skill set

Categories