Freelancer profile translated to English.
Back to original languageAbout Sumaya
Hello! I'm Sumaya Barber and I help businesses connect with their audience through advertising strategies on Facebook, Instagram ADS, and Google Ads.
How? With creativity, professionalism, and a lot of dedication.
I am a SEM specialist, with extensive training in SEO, and I have worked in both media outlets and digital marketing agencies (360º and specialized in online advertising), which allows me to approach each project with broad knowledge and perspective in digital businesses.
What can I do?
- Creation, implementation, and optimization of Facebook and Instagram ADS campaigns.
- Creation of Google ADS campaigns with high specialization in keyword research.
- Writing SEO web content for Blogs (including on-page SEO optimization in WordPress).
- SEO WEB writing.
- Writing content for social media.
- Writing press releases and communication campaigns for your company.
- Writing reports and creating manuals and reports.
- Social Media Management (Instagram, Facebook, Twitter, and LinkedIn).
- Storytelling and Copy for Facebook and Instagram ADS campaigns.
What topics can I create content or campaigns about?
- Anything I'm challenged with! That's where my journalistic side comes in (my foundational training): I love to research, investigate, and become an expert in any topic, even if it's completely new to me.
If you think I can help you contribute a grain of sand to your business's growth, contact me and let's talk!
Spanish
Native or bilingual
English
Conversational
French
Conversational
Remote only
Primarily works remotely
Experience
- Roas HunterSenior Media BuyerE-COMMERCEMarch 2021 - Today (5 years and 2 months)Valencia, SpainFacebook and Instagram Ads, Google Search, Display, and Shopping campaigns to increase conversions for e-commerce stores, especially in the fashion, wellness, and cosmetics sectors.
- MagnetizAdsMedia Buyer | Strategy and Online TrafficDIGITAL AND ITOctober 2020 - Today (5 years and 8 months)Valencia y alrededoresOnline advertising campaigns across various channels: Facebook and Instagram ADS, Google PPC, and Google Display. Implementation of the sales funnel to convert strangers into potential clients. Management of investment, interpretation of results, and optimization of SEM strategies.
- VicalCatalog Writing for 70th Anniversary, Reports, and Editorial ContentARTS AND CRAFTSSeptember 2019 - September 2020 (1 year and 1 month)Ollería, SpainDevelopment of all editorial content for Vical's 2020 catalog for its 70th anniversary. Development of interviews for descriptive content about the brand, its history, company storytelling, as well as creative content to accompany the company's creations. Available online: https://www.vicalhome.com/es/content/26-catalogo-estable-2020Writing reports for specialized industry magazines to showcase the contract interior design projects carried out by the VICAL team.
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Education
- Professional SEO-SEM MasterKSchool2019HTML y CMS para SEO. Web Performance Optimization WPO y Keyword Research. Gestión de proyectos y Arquitectura SEO. SEO Internacional. Auditorias SEO. SEO en Medios y Content Marketing. Reputación Online en internet. SEO Local y Linkbuilding. Google Ads, Google Display Network y Youtube Ads. Google Shopping. Facebook e Instagram ADS. Analítica SEO y PPC.
- INFOCOM Bachelor's DegreeUniversité Lumière (Lyon II)2012