Sullivan Daphné

At the head of Enjoy Digital Agency, I design and manage digital projects designed to meet the current communication and growth challenges of companies. My role covers the entire digital chain, from strategic thinking to operational implementation.

I am involved in particular in the creation of showcase and e-commerce websites, optimized for user experience and natural referencing, as well as in the development of mobile applications adapted to the specific needs of the supported structures.

I develop and deploy global digital strategies, integrating content creation, SEO, online advertising, and performance analysis. I also ensure the creation, management, and animation of social networks, with a structured and engagement-oriented editorial approach.

My expertise extends to communication on the Google network, including Google Ads, Display, and YouTube, with targeted advertising formats such as YouTube Bumper Ads, designed to enhance the notoriety and impact of messages.

Through Enjoy Digital Agency, my goal is to offer reliable, strategic, and results-oriented digital support, helping each project to gain visibility and effectiveness in an ever-evolving digital environment.

At the origin of the creation of ZayActu, I designed and structured all of the media's tools, both editorially and technically. The website, content organization, digital formats, distribution channels, and social platforms were conceived and developed internally to ensure consistency, responsiveness, and independence.

As head of the media, I define the editorial line, coordinate content production, and ensure the promotion of local, cultural, economic, and social news in Martinique, Guadeloupe, and mainland France. I have also developed innovative formats, including podcasts and video capsules, aimed at highlighting entrepreneurs, cultural actors, and initiatives from the diaspora.

I manage ZayActu's digital strategy, including natural referencing, social media distribution, audience optimization, and monetization through adapted advertising systems. The creation, animation, and growth of communities are an integral part of my responsibilities, with particular attention paid to engagement and proximity to the public.

Through ZayActu, my goal is to offer a modern, accessible, and committed media outlet, capable of telling stories of the territories in a new way, while relying on high-performance digital tools and an independent editorial vision.