Suelen Horácio

Executive and strategic role focused on B2B Commercial Architecture and high-performance sales operations design. Responsible for leading in-depth diagnostics in companies across multiple segments to identify process bottlenecks, optimize funnel conversion, and structure predictable revenue traction channels.

Key delivery pillars and practical skills developed in the field:

• Process Engineering and Playbooks: Modeling, documentation, and technical design of end-to-end commercial flows. Creation of structured playbooks, operational frameworks, and tactical scripts customized according to the company's maturity phase and revenue.

• Data Governance and CRM: Parameterization of CRM tools (HubSpot, Pipedrive) for auditing performance indicators (KPIs) and rigorous control of sales funnels, generating intelligence and financial predictability without the need for new traffic investments.

• Interim Commercial Management (Fractional Management): Project-based executive leadership, orchestrating commercial operations, defining aggressive goals, and planning team transitions to data-driven models.

Focus on transforming latent commercial structures into efficient engines for corporate value generation and sustainable scaling.

Process Management Support: Direct involvement in monitoring, organizing, and triaging critical procedural flows and deadlines. Development of severe discipline, attention to the smallest details, and strong analytical capacity in document review.

Consultative Communication: Technical writing and communication focused on aligning complex information, ensuring clarity and precision in the flow between involved parties.

Problem Solving and Organization: Mapping information and operational support in structuring the firm's internal data. A fundamental field period that consolidated skills in focus, resilience, and logical reasoning, transitioned to the strategic commercial area.