Sue Imgrund

I’m a Freelance Strategic Planner fascinated by people, brands, business, culture – and the connections between these. I’m creative and analytical, flexible and thorough, experienced and curious about the new.

Clarity on what a brand stands for and how it communicates is needed today more than ever. I combine knowledge of trends with human insight to help develop brand and communication strategies that build long-term value. I rely less on frameworks and models and more on a deep understanding of where your brand has come from and where it could go.

My experience covers working as a freelancer as well as on the client and agency sides. It covers retail, FMCG, health & beauty, travel, corporate, arts & entertainment, pharmaceuticals, mobility and finance. Clients I’ve enjoyed working with over the last few years include IKEA, Dr. Oetker, Discover.ai, Deutsche Telekom, BRITA and Rosenthal.

I am happy to work in English and German on short and longer-term projects (such as interim cover). I welcome projects in speech, presentation or case-study writing (in English) too. Whatever the nature of the project, my long relationships with employers and clients speak – I hope – of my staying power, integrity and sense of responsibility.

Let’s talk!

I am a freelance strategic planner: creative and analytical, flexible and thorough, experienced and curious about new things.

I have worked as a freelancer as well as on the client and agency side. Clients I have enjoyed working with in recent years include IKEA, Dr. Oetker, Discover.ai, Deutsche Telekom, BRITA and Rosenthal.

I am happy to work in English and German. I also welcome projects for writing speeches, presentations or case studies (in English). Regardless of the nature of the project, my long-term relationships with employers and clients speak - I hope - for my commitment, integrity and sense of responsibility.