Freelancer profile translated to English.

Description

Graphic designer specialized inbrandingand **artistic direction**, I strive to create visual universes that are accurate, coherent, and designed to stand the test of time. Through my career and the creation of the InTheMiddle studio, I have developed an approach where every graphic choice has meaning and is part of a global brand vision, in close connection with strategy.

My experience in the food sector has taught me **exigence**, **precision**, and the importance of image in brand perception. It today forms a solid foundation in my work, without limiting or restricting my creative aspirations.

I enjoy being part of acollectivedynamic, contributing to upstream thinking, guiding artistic direction, and participating in the construction ofcoherentandambitiousbrands.

I see myself as ahybrid profile**, at the **crossroads of creation and strategic thinking**, and I am looking for projects where visual decisions are made with attention, coherence, and rigor, in order to **evolve brand imagetowards a more premium positioning.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km), Asnières-sur-Seine (up to 10km)

InTheMiddle
Freelance Art Director and Graphic Designer
SOCIAL NETWORKS
January 2023 - Today (3 years and 5 months)
Lyon, France
As a freelance art director, my main responsibilities consist ofdesigningandsupervisingthe visual direction of various creative projects. I collaborate with clients to understand their needs and objectives, in order to create visuals that areimpactfulandconsistentwith their brand identity.

→Creative Concept Development
→Project Management
→Team Collaboration
→Monitoring and Validation
→Consulting and Support
→Creative Watch
Artistic Direction Branding Logo & Identity Brand Guidelines Project Management
Iris Galerie
Photographer/Gallery Owner
ARTS AND CRAFTS
May 2023 - February 2024 (9 months)
Lyon, France
As a sales associate, my central mission is to ensure an exceptional customer experience. I welcome clients warmly, provide expert advice, and ensure their needs are precisely met. Maintaining the neat presentation of products and the cleanliness of the store are integral parts of my responsibilities. My active participation in sales operations contributes to driving sales growth.

→Customer Welcome and Advice
→Gallery Photo Taking
→Photo Retouching
→Project Follow-up to Completion
Photo Retouching Project Management Adobe Photoshop Consulting Photography
Koze Agency/Not So Dark
Junior Art Director
RESTAURANTS AND FOOD SERVICE
October 2021 - November 2022 (1 year and 1 month)
Lyon, France
As an art director, I was responsible forsupervising the creation of visual content**. My work required **creativity**, **rigor**, and the ability to **work under pressuretomeet tight deadlines**. Thanks to my expertise in graphic design, I was able to contribute to the success of numerous projects and help the agency **stand outin a highlycompetitivemarket.

→Visual Identity Design
→Design of Social Media Guidelines and Content Creation
→Photo Retouching and Packshot Branding
→Design of Digital and Print Menuboards
→Advertisement Creation: From Copywriting to Execution
Brand Guidelines Photo Retouching Copywriting Branding & Identity Content Creation

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Master 1 Art Direction and Graphic Design
SUPDEPUB
2022
Direction artistique * Construire une vision créative globale * Traduire une intention ou une stratégie en univers visuel * Assumer et défendre des choix artistiques cohérents Conception graphique * Approfondir la typographie, la composition et la hiérarchie visuelle * Développer une vraie rigueur graphique et le sens du détail * Travailler l’image (photo, édition, narration visuelle) Création & stratégie * Comprendre une marque, sa cible et son positionnement * Relier création visuelle et réflexion stratégique * Se positionner comme un profil hybride Projets réalisés * Identités visuelles et rebranding * Projets éditoriaux, print et digitaux * Projets proches de cas réels, orientés portfolio Posture professionnelle * Présenter et défendre ses projets * Travailler en équipe créative * Gagner en méthode, en recul et en maturité créative
Bachelor 3 Graphic Design
EFET STUDIO CRÉA
2021
Bases du design graphique * Consolider les fondamentaux du graphisme * Comprendre les règles de composition et de hiérarchie visuelle * Développer une sensibilité à l’équilibre et à la lisibilité Outils et techniques * Maîtriser les outils de création graphique * Apprendre les contraintes techniques du print et du digital * Préparer des fichiers professionnels et exploitables Création visuelle * Concevoir des supports graphiques variés * Développer sa créativité à partir de briefs simples * Explorer différents styles et univers graphiques Projets réalisés * Affiches, identités visuelles, supports print et digitaux * Projets concrets orientés pratique * Premiers projets structurants pour le portfolio Méthode et posture * Comprendre un brief et y répondre efficacement * Apprendre à organiser son travail et gérer les délais * Gagner en autonomie et en confiance créative

Studio Inthemiddle

Art Director and Graphic Designer

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