Hélène Charpentier

ART DIRECTION & ILLUSTRATION

For creators of places that deserve an image as grand as their soul.

A place of exception is not described, it is revealed. ✨

I am Hélène, an independent art director and illustrator based in Lyon. Trained in spatial design, I create visual identities inspired by volumes, materials, and light. Studio Hêlê — "sun's radiance" in Greek — reveals the uniqueness of places and those who bring them to life.

FOR WHOM?

☀️ Premium spas, institutes, and wellness centers

☀️ Ecolodges, guesthouses, and charming hotels

☀️ Wineries, restaurants, and local artisans

☀️ Architects, decorators, and interior designers

EXPERTISE

✦ Brand & Place Identity

Logo, graphic charter, spatial variations — signage, print materials, graphic ambiance. An identity conceived from within the space.

✦ Illustration & Art Direction

Illustrated emblems, labels, posters, packaging — hand-drawn, never outsourced. Illustration as the soul of your identity.

✦ Redesign & Global Coherence

Audit of existing elements + complete redesign for a place that wants to shine brighter. The most transformative.

✦ Regular Support

Externalized art direction to maintain long-term consistency — publications, materials, identity evolution.

MY DIFFERENCE

✦ Dual expertise in spatial design and visual communication.

✦ Illustration as a signature: each creation is custom-designed and drawn.

✦ An independent studio: a single point of contact, from the initial discussion to the final delivery.

Reveal the radiance of your place. ☀️

📍 Lyon • Monts du Lyonnais • Beaujolais • Anywhere in France remotely