Name: B2B SaaS Marketing | Growth & Demand Gen Expert
Price: 573 EUR
Availability: InStock

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Resource Guru
Marketing Lead
January 2022 - Today (4 years and 5 months)
London, United Kingdom
B2B SaaS | Resource management software for professional services teams
Built the marketing function from sole contributor to leading a team of three, helping double ARR from $2.5M → $5M
Increased organic traffic by +245% and scaled paid lead acquisition by +260%, optimising for CPA and CAC efficiency
Led structured experimentation and CRO, identifying new growth channels and increasing website conversion rate from 2.5% → 4.5%
Set and owned marketing strategy, budget, and full-funnel growth across product marketing, performance, and content
Partnered with Product to develop our ICP and positioning, launch new features, improve onboarding, and increase trial-to-customer conversion rate
Embedded AI tools into research, content, reporting, and experimentation workflows to accelerate insight generation and campaign iteration
Headstart
Growth Marketer
June 2021 - December 2021 (6 months)
London, United Kingdom
B2B SaaS | Recruitment software helping enterprise HR professionals assess talent fairly
Led GTM and demand generation strategy to drive qualified enterprise pipeline
Scaled organic traffic by +380% YoY through SEO, research-led thought leadership, and webinar-driven content programmes
Refined product positioning and website messaging to improve clarity and conversion
Partnered with CRO to improve lead qualification and sales handoff, increasing pipeline quality and predictability
Bluelight Analytics
Director of Demand Gen
June 2020 - June 2021 (1 year)
Toronto, Canada
B2B SaaS | Curing light testing equipment and software for dentists and DSOs
Built and scaled multi-channel demand generation engine (content, email, paid, partners, influencers), increasing monthly leads by 5x and customers by 4x
Produced and distributed technical content, increasing website traffic by 90%
Developed product positioning and messaging, created sales enablement content, and worked with Product Managers to execute product release plans