Stéphane Paquelet, Ghostwriter & Social Media Manager

Freelancer profile translated to English.

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Description

After more than 5 years as head of communication and social media for the RED by SFR brand.

I am now a social media expert within the BETC - Fullsix agency where I advise and coordinate social media actions for the agency's various clients.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Arcachon (up to 50km)

BETC
Social Media Consultant
DIGITAL AND IT
December 2021 - Today (4 years and 6 months)
Bordeaux, France
Responsible for monitoring and analyzing the brand's social networks
Creation of messaging elements & public responses
Coordination of Global Community Managers
Analysis of tone and summary of brand comments & mentions
Communication strategy Social networks Social Media
SFR
Head of Media and Digital Communication
TELECOMMUNICATIONS
July 2016 - December 2021 (5 years and 5 months)
Paris, France
Within the RED by SFR Brand and Communication Department, my mission is to manage the various social communication channels and analyze customer engagement in order to develop digital communication plans.
Missions:
- Definition of the brand's animation strategy and editorial charter
- Management of Social Networks (Facebook / Twitter / Instagram / YouTube / Blog)
- Public Customer Relationship Management
- Management and moderation of the support Forum
- Definition and design of content (images, videos, gifs, ...)
- Supervision of the Community Managers team
- Coordination with the media communication agency
- Web / Competitor monitoring
- Analysis of customer insights and KPIs
- Development of Brand image through communication operations
- Partnership management
- Development and monitoring of social media campaigns
Social networks Social Media Facebook Ads Facebook Marketing Twitter Marketing

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Signup to reveal

Master 2
Université Paris-Est Marne-la-Vallée
2008
Master 2 Qualité, Sécurité & Environnement (QSE) Etude du Management, RH, Contrôle de Gestion, Communication, Outils du Système Qualité Sécurité Environnement, Développement Durable. Sujet du mémoire de recherches : « La Qualité Perçue dans les Organisations ».
Master 1
Université Paris-Est Marne-la-Vallée
2007
Master 1 Qualité, Sécurité & Environnement (QSE) Etude du Management, RH, Contrôle de Gestion, Communication, Outils du Système Qualité Sécurité Environnement, Développement Durable. Sujet du mémoire de recherches : « La Qualité Perçue dans les Organisations ».

Check out Stéphane's education

Digital Customer Relationship Management
Learning Tribes
2016