About Stivel
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Experience
- AlanGoogle Ads Strategy Management for Insurtech Unicorn.HEALTH AND WELLNESSNovember 2023 - Today (2 years and 7 months)Paris, FranceExpert management in an ultra-competitive CPC environment (Health Insurance). Full-Funnel approach deployment:Branding & Consideration: Use of YouTube and Demand Gen to increase awareness and nurture the top of the funnel.Performance: Management of Search and Performance Max to capture demand and convert.
- YesparkStrategic Support for Two Parking Leaders: Yespark & Zenpark.TRANSPORTATIONMay 2024 - September 2024 (4 months)Paris, FranceMajor restructuring mission on accounts with high acquisition stakes:- Audit & Overhaul: Complete diagnosis and total reconstruction of campaign architecture to clean up the foundation.- Management: Google Ads campaign management with a focus on maximizing lead volumes and optimizing CPAs.
- Bobochic parisSupport for the Hyper-Growth of a Leading DNVB in FurnishingsE-COMMERCEJuly 2020 - January 2024 (3 years and 6 months)Paris, France- Google acquisition management during the intensive scaling phase to establish the brand as a leader.- Dual strategy deployment: Performance (Shopping/Search) to maximize revenue and Branding (YouTube Ads) for awareness.- Management of massive budgets under strict ROAS constraints.
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Education
- Master 2 in Operational MarketingInseec Business School Bordeaux2014
Certifications
- Google Analytics CertificationGoogle2018
- Google AdWords Search Network CertificationGoogle2020