Freelancer profile translated to English.
Back to original languageAbout Nicolas
Question: What if simply changing your texts increased ⏫:
- Your click-through rate,
- Brought your bounce rate below 40%,
- Increased your conversion rate
- Multiplied your lead volume
Overall improved all other KPIs?
Seems unlikely, right? Too good to be true!
And yet... Let's travel back in time a bit 🕙... In your personal life, have you ever bought something that brought you nothing? I'm willing to bet no!
It's the same for your Business.
The (harsh) reality is that your customers only think about themselves... No customer will buy your product if they don't understand how it can solve their problem or help them achieve a result.
Even if your product can revolutionize the world.
No one will click or buy if your texts don't allow your prospect:
- to project themselves,
- to immediately see the result,
- to know what problem you will solve and what benefit they will gain from it.
Seems more logical now, doesn't it?
My experiences have proven to me that there is a (big) difference between companies that study their customers and use targeted copywriting...
and the others,
who consider that writing text that emotionally connects prospects with their product is not important. After all, it speaks for itself, it's so great that everyone will want it anyway (yes, yes, I've been told that before...).
Spoiler Alert: This difference is huge, and above all... it's quantifiable...💰
Generally, modifying a homepage using copywriting techniques increases sales by about 30%.
Of course, no one can guarantee you this figure, it can be lower or higher, but in any case, a change with positive results will be made.
That's a commitment, and that's what I offer you :)
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 50km)
Experience
- M.KREICBERGS Aleksejs
On Malt
Copywriter - Homepage Copywriting and 5 Sales PagesAugust 2021 - September 2021 (1 month)Strasbourg, FranceThe mission was:- Definition of "Personas" based on the 5 categories of services offered- Keyword research for the 5 service categories (SEO)- Creation / Modification of the website's homepage (in blocks, using Copywriting techniques)- Creation of 5 persuasive sales pages (advanced Copywriting techniques) - Pour un Institut de beautéCopywriting - Writing of the service presentation for the salonFASHION AND COSMETICSFebruary 2021 - February 2021Strasbourg, FranceOlivia opened her beauty salon specializing in manicures, pedicures, facials, lash extensions, and body treatments.She needed to revamp her entire website, especially the homepage.Her goal? To differentiate herself from the competition by highlighting her expertise and how it would benefit her clients.A comprehensive job was done to showcase all services, emphasizing the benefits and results, so that website visitors could envision themselves benefiting and be enticed to visit the salon.Her feedback? Professional and effective, just like her services:"Good work, I'm very satisfied and I recommend!"
- Pour un Coach Sportif - Club de fitnessCopywriter - Sales Page WritingSPORTSMarch 2021 - March 2021Strasbourg, FranceThis involved creating the sales page for a Flat Stomach Program.After our one-hour consultation, I advised her to focus her strategy on a niche audience, one that no one else in the market was targeting, who had very present problems and a strong desire for results: New mothers.Thus, we adopted a completely different strategy: A Post-Pregnancy Flat Stomach Program.Anouck, the fitness coach, had already built her website and started writing her sales page.I completely reworked it and focused the copywriting on the target audience of new mothers. Her results doubled.Her client feedback speaks for itself:"Very fast and very good work from Nico. He did an excellent job for us!! I recommend him without hesitation, go for it! Thanks Nico"This is the whole point of copywriting: I don't just deliver pages of text, I deliver results.
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Education
- Master 2 - Competition Law, Consumer Law and Intellectual Property LawRennes 12014