About Steve
Strategic and results-driven freelance marketing leader with equal parts ATL and Social experience both in-house (6 years) and agency-side (12 years). End-to-end experience leading large teams in integrated marketing strategy, brand management, ATL and Social content development and media planning. Record-breaking results in effectiveness, engagement, ROI, and award-winning creative work.
Brand Experience across tech, sustainability, music, e-commerce, automotive, transport, telco and healthcare:
Samsung, Sony, Smart Energy GB, Fender, eBay, PayPal, Tesco, Jaguar, Land Rover, Suzuki, Citroen, Peugeot, Heathrow Express, EE, Vodafone, Virgin Mobile and Nuffield Health.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Brand ShedFounderCONSULTING AND AUDITSAugust 2022 - Today (3 years and 10 months)London, UKBrand Shed is a no-nonsense marketing service offering flexible and affordable content and social media services to small and medium-sized businesses.We help startups and SMEs to take their brand to the next level, without hiring extra employees or paying expensive agency fees.We draw on marketing techniques and experience from working with a range of household brands for over 15 years such as eBay, Sony, Citroën, Fender, Virgin, Tesco and more. But what we're more excited about is how we can apply this knowledge and experience to growing businesses.Services include:Marketing Consultancy and AdviceBranding and DesignSocial Media Content Planning and Community GrowthPhotography, Video and Content CreationTraditional Media Planning and Advertising DevelopmentUpskilling Teams and Process Design
- Smart Energy GBHead of Brand & CampaignsENERGY AND UTILITIESApril 2020 - August 2022 (2 years and 4 months)London, UKDepartment Head for all Brand, ATL and Social Creative and Media. Responsible for a £20m budget, integrated re-brand, and the two top performing campaign platforms for efficiency and effectiveness since inception.Procured £17m media contract, securing 15% like-for-like savings with significantly improved persona-based addressability and targeting.
- Fender Musical Instruments CorporationEMEA Digital Marketing LeadARTS AND CRAFTSDecember 2016 - April 2020 (3 years and 4 months)London, UKEMEA Lead for all Social and Paid Media (ATL + Digital). Built and led Digital function during 3 year period of 10% YOY sales and subscriptions growth and highest performing Social content to date.Broadened team remit to include planning and buying for paid media campaigns across TV, OOH, Online Radio and Podcasting.
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Education
- Master of ScienceUniversity of Leicester2004Master of Science (MSc), Marketing
- Bachelor of ScienceUniversity of Leicester2003Bachelor of Science (BSc), Psychology
Certifications
- Fundamentals of Digital MarketingGoogle Garage2022