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Steven Van Den HeuvelSV

Steven Van Den Heuvel

Strategic Marketing and Communication Advisor

€780/day
Den Haag, NL
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Steven

I help organizations determine who they are, and I ensure the market knows it too. As a strategic marketing and communication advisor, I work across the entire spectrum: from brand architecture and positioning to go-to-market strategy and content. My strength lies in connecting strategy and execution, from the boardroom to the campaign.
I have worked at the intersection of energy transition, financial services, and healthcare. As a co-founder of an energy company, as corporate marketing director at a large bank, as a strategic advisor for a healthcare organization, always in roles where positioning, brand architecture, and market reach were central.
I am based in Madrid, but primarily work for Dutch clients and am available in the Netherlands twice a month. I speak Dutch, English, and Spanish at a professional level (all three C2).
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Den Haag (up to 50km), Den Haag (up to 50km), Rotterdam (up to 50km), Amsterdam (up to 50km), Utrecht (up to 50km)

Experience

  • Guire Communications BV
    Strategic Advisor
    June 2022 - Today (4 years)
    Den Haag, Netherlands
    Freelance assignments for the ES/NL team of Arcadis
    • • Development of communication strategy and proposition material for energy transition
    • • Stakeholder management towards grid operators and industrial clients
    • • Support with tenders and market positioning for decentralized energy projects
  • Ekhi Energy Management / Vesqa
    Marcom Director / Co-Founder
    September 2019 - December 2025 (6 years and 3 months)
    Co-founded and built a complete brand in the energy sector, including positioning, communication strategy, and sales channels.
    • • Developed a new B2B brand in a competitive energy market, including identity and go-to-market strategy
    • • Led product development and growth strategy, from concept to customer base
    • • Stakeholder management towards investors, partners, and business clients
  • Bankia
    Director Online Business Intelligence
    January 2013 - December 2015 (2 years and 11 months)
    • • Developed mobile strategy and realized massive migration of bank transactions to mobile
    • Marketing and campaign management for online channels and product launches

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Education

  • MA
    Bournemouth University
    2000
    MA

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