Description

Digital marketing and transformation professional with over 15 years of experience in digital transformation and AI-driven solutions, expert in digital strategy and e-commerce management. Demonstrates strong leadership in translating complex strategies into actionable digital solutions that optimize performance and growth. Committed to leveraging cutting-edge technologies for business transformation and scalability.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Porto (up to 50km)

Immersive garden
Chief Digital Officer
January 2024 - Today (2 years and 7 months)
Dubai - United Arab Emirates
Supervised digital transformation and AI-driven platform strategies for
• • governments, enterprises, and luxury brands. Delivered end-to-end 360° digital strategies including websites, mobile apps,
• •
• • immersive experiences, enterprise ecosystems and global campaigns. Partnered with high-profile clients including the Government of El Salvador, PIF, Saudi Aramco, Dubai Police, Louis Vuitton, Dior, Chanel, Formula 1, Aston Martin F1 Team and FIFA. Directed global digital marketing ecosystems, including branding, UX/UI, SEO, SEA, international acquisition, social media and AI-powered workflows. Oversaw technical architecture and infrastructure, including hosting, CDN, PIM, DAM, CRM and scalable platform ecosystems. Assessed and oversaw technical architecture and infrastructure, including hosting, CDN, PIM, DAM, CRM, and scalable platform ecosystems. Implemented AI solutions, leveraging Generative AI, LLMs and workflow automation to enhance efficiency, personalization and delivery speed.
SowindGroup (Ulysse nardin & Girard-Perregaux)
Head of Digital Marketing
October 2022 - January 2024 (1 year and 3 months)
Switzerland
Defined and collaborated in the worldwide online commercial strategy.
• •
• • Led the transformation of digital infrastructure, including websites,ERP, PIM, DAM, CRM and eCommerce platforms aligned with a unified global strategy. Supervised brand content development, paid media campaigns and social media management at scale collaborating with partners like Aston Martin. Oversaw data analysis, executive reporting and continuous performance optimization. Drove AI integration, innovation initiatives and digital trend scouting to enhance capabilities and efficiency. Designed and rolled out training programs across global subsidiaries to ensure adoption and consistency.
Longines - SwatchGroup
Ecommerce Manager
August 2019 - October 2022 (3 years and 2 months)
•Acted as ROI guardian, owning budget strategy, allocation and performance
tracking across markets.
•Oversaw digitalization of worldwide logistics, improving operational efficiency,
scalability and time-to-market.
•Designed and optimized end-to-end customer journeys, leveraging
ContentSquare, GA4, GTM or AB Tasty to drive conversion and performance.
•Directed the global transformation and relaunch of the Longines platform,
covering infrastructure, technology, and UX, with a focus on business impact.
•Guided global SEO and SEA ecosystems, driving international acquisition,
growth and measurable performance (ROAS: 4.3).
•Led, mentored and scaled a team of 10, while designing and deploying training
programs across global markets to ensure adoption, consistency, and
performance uplift.