Freelancer profile translated to English.
Back to original languageAbout Steven
đ«” Is yourcommunicationlacking impact? Are you looking for acommunication consultantcapable of clarifying your message and structuring an effective **editorial strategy**?
đ I'm Steven Lambert, acommunication consultantandmarketing consultantfor over 16 years. I support companies that want to transform theircommunicationinto a growth lever through a clear **editorial strategy**, distinctive **storytelling**, and results-oriented **marketing**.
đȘ I help you transform yourcommunicationinto a sustainable growth engine with a simple, clear, and actionable **editorial strategy**.
đ AsEditorial Managerfor Petits-fils for 8 years, I contributed to an annual growth of +50% by developing a structurededitorial strategy**, coherent **communication**, and customer-centric **marketingstrategy. Today, I help VSEs, SMEs, Mid-caps, and franchise networks strengthen their visibility through controlled **communication**, a solid **editorial strategy**, and high-performing marketing.
đ Areas of expertise as a communication consultant:
- Editorial strategy & brand communication
- Storytelling & content marketing
- Copywriting & optimization
- Editorial SEO
đââïž What I do for you:
As acommunication consultantand **marketing consultant**, I:
- build your editorial strategy
- clarify your communication messages
- optimize your pages for marketing and conversion
- create content aligned with your editorial strategy
- structure your communication
đ€© Need a simple first step with a **communication consultant**? I offer express audits to launch your **editorial strategy**.
đ Contact me: a conversation is often enough to boost yourmarketingand lay the groundwork forcommunicationthat converts.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- SolucoachCommunication and Marketing Consultant | Editorial StrategyEDUCATION AND E-LEARNINGNovember 2025 - January 2026 (2 months)Bordeaux, FranceSolucoach called on my expertise as acommunication consultantand copywriter to strengthen its editorial strategy and structure coherent communication on LinkedIn, Instagram, and Facebook. The goal: to increase brand visibility, attract more qualified leads, and support sales of the Business du Coach and Mentoring ICF programs.đŻ ObjectiveDeploy a cleareditorial strategyaligned with the needs of key audiences (coaches, therapists, trainers) to transform social communication into a true marketing growth lever.đ Missions carried out (Communication Consultant & Marketing Consultant):
- Comprehensive social media audit + competitive analysis
- Development of a coherent, customer-centric editorial strategy
- Creation of a differentiating storytelling
- Definition of brand tone: expert, benevolent, accessible
- Implementation of a monthly editorial calendar focused on conversion
- Writing of premium content: 4 multi-platform posts per month (LinkedIn, Instagram, Facebook)
- Copywriting focused on engagement and conversion (CPF training)
- Design of coherent visuals via Canva
- Scheduling, performance monitoring, and continuous adjustments to optimize communication and marketing performance
đ Expected results- Relaunch of organic reach on LinkedIn, Instagram, and Facebook
- Increase in engagement and traffic to the landing page
- Generation of qualified leads for upcoming cohorts
- Harmonization of editorial and visual aspects of all Solucoach communication
- Sustainable implementation of a clear and easily actionable editorial strategy
âĄïž Looking for acommunication consultant**, **marketing consultant**, or **ghostwritercapable of structuring youreditorial strategyand optimizing your online communication? Let's talk. - Helix assuranceCommunication and Marketing Consultant | Editorial StrategyBANKING AND INSURANCEApril 2025 - December 2025 (8 months)Paris, FranceHelix Assurance, a broker specializing in borrower insurance, engaged my expertise as acommunication consultantandmarketing consultantto strengthen its branding, clarify its **editorial strategy**, and transform its website into a true conversion lever.The goal: to optimize communication around the brand, streamline the user journey, and significantly increase the number of completed forms.đŻ ObjectiveRethink Helix's communication around a clear and effective editorial strategy to improve brand storytelling, optimize the sales funnel, and support overall marketing performance.đ Missions carried out (Communication Consultant & Marketing Consultant)Editorial repositioning and strengthening of wording around the Helix brand
- Complete redesign of the WordPress structure to streamline navigation
- Creation of B2C landing pages focused on conversion, aligned with the editorial strategy
- Writing of marketing and SEO pages to improve editorial coherence and referencing
- Optimization of B2B/B2C commercial messages to clarify communication
- Design of a complete sales funnel based on advanced copywriting techniques applied to the insurance sector
- Harmonization of internal communication: professional email signatures, brand tone, visual coherence
đ Results- Strengthened editorial positioning and more assertive storytelling
- A website now built as a central marketing performance tool
- Clearer, more coherent, and conversion-oriented communication
- Implementation of a sustainable and quickly actionable editorial strategy
âĄïž Looking for acommunication consultantorcopywriterto optimize your sales pages and conversion funnel? Let's talk. - Petits-fils VersaillesCommunication and Marketing Consultant | Editorial StrategyHEALTH AND WELLNESSFebruary 2025 - May 2025 (3 months)Versailles, FranceIn 2025, the Petits-fils Versailles agency took on an ambitious challenge: to participate in the AĂŻcha des Gazelles Rally in Morocco.To showcase this human adventure and enhance local communication, the agency director entrusted me with theeditorial strategyanddigital communicationsurrounding the event.Objective: to make the brand shine, strengthen its attractiveness, and stimulate applications.đŻ ObjectiveIncrease the agency's local notoriety, highlight its human values, and deploy inspiring communication capable of attracting new talentâthrough a strong editorial strategy and authentic storytelling, consistent with Petits-fils' marketing objectives.đ Missions carried out (Communication Consultant & Marketing Consultant)
- Development of an editorial strategy focused on rally storytelling
- Design of a complete editorial calendar for the Instagram account
- Briefs, narrative angles, and coordination of on-site video production
- Writing and optimization of social media content to maximize engagement
- Alignment of all communication with recruitment objectives
- Strengthening the agency's local positioning through a human-values-centered marketing approach
đ Results- +1,800 Instagram followers in less than 3 months
- Strong increase in online applications
- Enhanced local image: a committed, dynamic, and inspiring agency
- Coherent, emotional, and high-performing communication
- Structured editorial strategy, reusable after the event
đŹ A comprehensive mission combining storytelling, communication, premium content, and marketing activation, in service of a unifying human adventure.âĄïž Looking for acommunication consultantormarketing consultantto boost your social media and structure your **editorial strategy**? Let's talk.
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Education
- Bachelor's degree, Journalism - Print Media - Web SpecializationISCPA - Institut SupĂ©rieur des MĂ©dias2009Ma Licence en Journalisme mâa apportĂ© une base solide en communication Ă©crite : recherche dâinformations, vĂ©rification des sources, choix dâangle, storytelling et rĂ©daction multi-supports. Au fil des projets et des stages, jâai appris Ă transformer lâinformation brute en rĂ©cit engageant, Ă Ă©crire avec prĂ©cision, et Ă adapter le ton en fonction du mĂ©dia, du contexte et de lâaudience. Cette formation constitue aujourdâhui un pilier essentiel de mon travail de consultant communication et de consultant marketing. Elle nourrit ma capacitĂ© Ă structurer une stratĂ©gie Ă©ditoriale claire, Ă produire des contenus de haute qualitĂ© et Ă aligner chaque message avec les enjeux de marketing et dâimage de mes clients. GrĂące Ă cette exigence journalistique, jâaide les entreprises Ă renforcer leur communication, clarifier leurs messages, et bĂątir une stratĂ©gie Ă©ditoriale qui soutient durablement leur marketing et leurs objectifs de marque. âĄïž Vous recherchez un consultant communication capable de transformer vos contenus en moteur de croissance ? Parlons-en.
Certifications
- TikTok for BusinessLiveMentor2025
- Google Ads - Mastering Paid ReferencingLiveMentor2025