Steven Janssens

Creative Director at TBWA\Belgium, developing campaigns and brand platforms that connect strategy, storytelling and culture. Working across brands such as ENGIE, BMW, Porsche and PlayStation. Combining a background in media strategy with creativity to build ideas that people genuinely feel, remember and talk about.

Mediamaniac is my independent strategic and creative playground, focused on media strategy, brand thinking and communication ideas. It started from a strong background in media planning and evolved into a broader mix of strategic consulting, storytelling and creative development for brands and projects. Mediamaniac allows me to connect media logic, culture and human insight in a more agile and entrepreneurial way.

In 2013, I made a career switch and joined FamousGrey as a copywriter. Moving from media strategy into creativity, I started developing creative concepts and campaigns for brands through storytelling, ideas and sharp writing. It marked the beginning of a more creative chapter, using words, emotion and cultural insight to build work that people remember. The pen became my weapon.