Freelancer profile translated to English.

Description

🎯 Expert CRM with 5+ years of experience, I design and deploy CRM strategies that grow your audiences.

I support companies (scale-ups, e-commerce, media, SaaS) across the entire CRM value chain: acquisition, onboarding, engagement, retention, and reactivation. My goal: to transform your contact base into a true growth lever.

🛠️ What I can do for you:

• Define and deploy your CRM & lifecycle strategy (segmentation, automated scenarios, customer journeys)

• Expert mastery of Brevo (my preferred tool), HubSpot, Klaviyo, and Batch

• Design your high-performing email, SMS & push campaigns

• Ensure data quality & GDPR compliance (data cleaning, enrichment, data dictionary)

• Build your steering dashboards (retention, engagement, deliverability)

📈 Both **strategic and technical**, I speak with Marketing, Product, and Data teams alike. I deliver concrete, measurable results, not slides.

💬 Let's talk about your CRM project — from quick wins to a complete stack overhaul.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Welcome to the Jungle
GLOBAL CRM Manager
HUMAN RESOURCES
May 2026 - Today (2 months)
Paris, France
Management of Welcome to the Jungle's global CRM strategy, covering B2C (candidates) and B2B (client companies) audiences across all markets.

• Design and deployment of the full lifecycle CRM strategy: onboarding, engagement, retention, reactivation
• Management of B2C communications on Brevo: email campaigns, newsletters, automation scenarios, segmentation
• Management of B2B communications on HubSpot: one-to-many campaigns, collaboration with the Acquisition team
• Cross-functional CRM referent (Marketing, Product, Data, Acquisition)
• Performance monitoring: retention, engagement, new business
• Guardian of the CRM stack (Brevo + HubSpot) and data best practices
CRM Customer Retention Brevo Hubspot Marketing Automation
Welcome to the Jungle
B2C CRM Manager
HUMAN RESOURCES
May 2025 - April 2026 (11 months)
Paris, France
Technical and strategic referent for B2C CRM for the Marketing and Product teams.

• Support for Marketing and Product teams in defining their CRM needs
• Technical implementation of cross-channel user journeys and automations
• Configuration and maintenance of CRM tools, data integration and synchronization
• Guardian of quality and GDPR compliance: data cleaning, enrichment, data dictionary
• Building dashboards and ensuring reporting data reliability
• Training internal users and creating technical documentation
CRM Marketing Automation Customer Retention Brevo Audience Segmentation
Équiterre
CRM Specialist
ENVIRONMENTAL
April 2024 - February 2025 (10 months)
Montreal, QC, Canada
CRM Specialist for the largest environmental organization in Quebec, responsible for the donation collection and donor engagement strategy.

• Design and deployment of collection and loyalty workflows
• Recommendation and implementation of acquisition tools: abandoned form recovery, pop-ups, chatbots, SMS
• Data management: segmentation, database management, API integrations
• Optimization of digital journeys to increase donation conversion rates
CRM Customer Retention Email Marketing Marketing Automation HubSpot Marketing