You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Steven GermainSG

Steven Germain

Expert CRM Brevo & HubSpot | Lifecycle

€340/day
Le Plessis-Robinson, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Steven

🎯 Expert CRM with 5+ years of experience, I design and deploy CRM strategies that grow your audiences.

I support companies (scale-ups, e-commerce, media, SaaS) across the entire CRM value chain: acquisition, onboarding, engagement, retention, and reactivation. My goal: to transform your contact base into a true growth lever.

🛠️ What I can do for you:
• Define and deploy your CRM & lifecycle strategy (segmentation, automated scenarios, customer journeys)
• Expert mastery of Brevo (my preferred tool), HubSpot, Klaviyo, and Batch
• Design your high-performing email, SMS & push campaigns
• Ensure data quality & GDPR compliance (data cleaning, enrichment, data dictionary)
• Build your steering dashboards (retention, engagement, deliverability)

📈 Both **strategic and technical**, I speak with Marketing, Product, and Data teams alike. I deliver concrete, measurable results, not slides.

💬 Let's talk about your CRM project — from quick wins to a complete stack overhaul.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Welcome to the Jungle
    GLOBAL CRM Manager
    HUMAN RESOURCES
    May 2026 - Today (2 months)
    Paris, France
    Management of Welcome to the Jungle's global CRM strategy, covering B2C (candidates) and B2B (client companies) audiences across all markets.

    • Design and deployment of the full lifecycle CRM strategy: onboarding, engagement, retention, reactivation
    • Management of B2C communications on Brevo: email campaigns, newsletters, automation scenarios, segmentation
    • Management of B2B communications on HubSpot: one-to-many campaigns, collaboration with the Acquisition team
    • Cross-functional CRM referent (Marketing, Product, Data, Acquisition)
    • Performance monitoring: retention, engagement, new business
    • Guardian of the CRM stack (Brevo + HubSpot) and data best practices
    CRM Customer Retention Brevo Hubspot Marketing Automation
  • Welcome to the Jungle
    B2C CRM Manager
    HUMAN RESOURCES
    May 2025 - April 2026 (11 months)
    Paris, France
    Technical and strategic referent for B2C CRM for the Marketing and Product teams.

    • Support for Marketing and Product teams in defining their CRM needs
    • Technical implementation of cross-channel user journeys and automations
    • Configuration and maintenance of CRM tools, data integration and synchronization
    • Guardian of quality and GDPR compliance: data cleaning, enrichment, data dictionary
    • Building dashboards and ensuring reporting data reliability
    • Training internal users and creating technical documentation
    CRM Marketing Automation Customer Retention Brevo Audience Segmentation
  • Équiterre
    CRM Specialist
    ENVIRONMENTAL
    April 2024 - February 2025 (10 months)
    Montreal, QC, Canada
    CRM Specialist for the largest environmental organization in Quebec, responsible for the donation collection and donor engagement strategy.

    • Design and deployment of collection and loyalty workflows
    • Recommendation and implementation of acquisition tools: abandoned form recovery, pop-ups, chatbots, SMS
    • Data management: segmentation, database management, API integrations
    • Optimization of digital journeys to increase donation conversion rates
    CRM Customer Retention Email Marketing Marketing Automation HubSpot Marketing

Recommendations

Be the first to recommend Steven

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master in Management
    Rennes School of Business
    2019
  • Exchange program
    Institute of Management Technology - India
    2017

Certifications

  • Brevo
    Brevo Academy
    2025
    Marketing Automation Workflow automation Brevo

Skill set

Categories