Freelancer profile translated to English.

Description

Design, implementation and management of marketing operations on e-commerce sites

Loyalty of B2B and B2C customer databases

Brand development

Development of the customer and prospect journey and cross-channel

Management of acquisition levers (SEA/SEO/RTB/E-mailing/Games/Affiliation/Comparison/Retargeting/Partnerships)

Monitoring and optimization of performance, traffic and budgets

Management of communication levers

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

Gab & Co Distribution
Head of Communication & Digital Marketing INDIBA France
November 2022 - Today (3 years and 7 months)
DORCEL
Omnichannel Communication and Marketing Officer
August 2020 - December 2022 (2 years and 4 months)
Paris, France
CARREFOUR
CRM & Acquisition Manager
September 2018 - September 2019 (1 year)
91300 Massy, France
Objectives:
- Develop sales for the Express Delivery Site and App, and the Catering Site
- Increase sales generated through mobile applications
- Increase web traffic
- Increase customer base
- Improve conversion rate
Missions:
- Develop cross-channel prospect/customer journeys
- Manage online acquisition levers: SEA / SEO / / RTB / E-mailing / Affiliation / Comparison sites / Retargeting / Partnerships / Native...
- Manage offline PRM operations: Press / advertising / radio / street marketing...
- Manage re-targeting / CRM operations
- Manage CRM marketing actions / related to the Express Delivery application
- Manage marketing action plans related to service launches
- Monitor and optimize budgets

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Master in Digital Marketing and Communication, Marketing and Communication
Esupcom
2019
Master Marketing et communication Digital, Marketing et communication
BTS in Multimedia Graphic Design, Multimedia Graphic Design
EMC Malakoff
2011
BTS infographie Multimédia, infographie multimédia

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Digital Marketing and Communication Consultants