Freelancer profile translated to English.

Description

Strategic and operational leader with 20 years of experience in designing and deploying integrated marketing strategies, managing multidisciplinary teams, and optimizing budgets for international brands and events.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Montrouge (up to 50km), Gisors (up to 50km), Beauvais (up to 50km), Paris (up to 50km)

DS CONSEILS
Consulting Director – Commercial Strategy, Marketing & Event Development
CONSULTING AND AUDITS
May 2025 - Today (1 year and 1 month)
Montrouge, France
Supporting brands, groups, and event organizers in defining, managing, and executing growth strategies, in France and internationally.

Involvement at the executive level (CODIR / COMEX) in high-value missions, including transformation, structuring, and business acceleration.

Assignments and responsibilities:

✅ Development of 360° marketing and commercial strategies aligned with business objectives.
✅ Deployment of omnichannel acquisition plans, including digital, influence, branding, CRM, corporate communication, and trade marketing.
✅ Launch and development of new markets, offers, and products, with opportunity analysis, positioning, and go-to-market planning.
✅ Direction of large-scale event projects, in France and internationally, integrating concept creation, operational coordination, and performance management.
✅ Transversal management of multidisciplinary teams, internal and external (agencies, service providers, partners).
✅ Budget governance, performance reporting, KPI monitoring, and continuous optimization of marketing investments.

Areas of expertise:

- Brand Strategy & Commercial Growth
- 360° Marketing & Omnichannel Orchestration
- International Development
- Professional Event Management
- Team Structuring & Change Management
- Executive and Board Consulting
Business Development Marketing and Communication Strategy Content Marketing Event Project Management Marketing Analytics
Maison de Corée
Marketing & Development Director
AGRICULTURE
July 2024 - July 2025 (1 year)
Paris, France
SUPERF – Importer of Korean products (food & cosmetics) |

• 360° Marketing Strategy: Conception and deployment of integrated plans (digital, branding, CRM) for Maison de Corée and Mask On.
• Community Management: Management of social networks (Instagram, TikTok, LinkedIn), creation of engaging content, and management of interactions with the community to strengthen engagement and loyalty.
• SEA: Management of targeted advertising campaigns (Google Ads, Meta Ads) to maximize visibility and conversion.
• Team Leadership: Management of a multidisciplinary team.
• Budget Management: Optimization of marketing budgets

Key Achievements:
• +40% Instagram followers in 4 months (from 10,000 to 14,000) thanks to a proactive community management strategy and targeted SEA campaigns.
• +200% media coverage in one year through public relations strategies and influencer partnerships.
• 70 commercial events organized, contributing to a +15% quarterly sales increase.
Marketing and Communication Strategy Event Project Management Content Creation Team Management Community Management
RX France
Marketing Director, Conferences and Content
TRAVEL AND TOURISM
February 2024 - July 2024 (5 months)
Paris, France
RX France – World leader in professional trade show organization

• Event Marketing Strategy: Deployment of campaigns for IFTM (World Tourism Market).
• Community Management: Management of social networks (LinkedIn, Twitter, Facebook) to promote the event, interact with participants, and amplify organic reach.
• SEA: Implementation of Google Ads and Meta Ads campaigns to target tourism professionals and increase registrations.
• Team Leadership: Management of the marketing team and coordination with stakeholders.
• P&L Management: Financial responsibility and budget optimization.

Key Achievements:
• +5% professional visitors (31,000 attendees) thanks to SEA and community management strategies.
• +89% revenue from paid visitors (from €58,000 to €110,000) through targeted digital campaigns.
Event Project Management Content Creation Strategic Planning Content Writing Strategic Partnerships

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Master 2 (M2), International Relations and Business
INSEEC Grande Ecole
2006
Master 2 (M2), Relations et affaires internationales
CQP Caviste (Professional Qualification Certificate in Wine)
Ifopca
2019
CQP Caviste

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