Freelancer profile translated to English.
Back to original languageAbout Steve
What you get concretely with our creatives
→+31% CTRon average vs previous campaigns
→ x3.7 ROAS observed with our clients
→4.8/5 on 55+ delivered projects
What sets me apart:
→ Each creative is performance-driven, not aesthetic-driven
→ You manage your campaigns, I manage the creatives
→ Brief → Delivery in 48-72h, without endless back-and-forth
→ **Satisfaction or your money back guarantee**: if your CTR doesn't increase by at least 15% vs your last campaign, you get a refund.
Usual deliverables:
→ Static ads Meta: 1080x1080, 1080x1920
→ Google Display (GDN) and Performance Max visuals
→ Multi-format and multi-message variations
Sectors: cosmetics, wellness, sports — markets Switzerland,
France, Belgium, Quebec
You are an e-merchant, media buyer or marketing agency and you need static ads that perform on Meta and Google?
I create static advertising visuals designed to convert: impactful hooks, clear visual hierarchy, well-crafted sales angles — delivered in 72 hours.
I help e-commerce brands and SMEs transform their advertising budget into measurable revenue.
Specialist in Meta Ads and Google Performance Max, I design creatives that stop the scroll and funnels that convert.
My clients (beauty, home appliances, natural care, services) see an average ROAS of x2.5 and a CPA decrease of 20 to 30% over 3 months.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 10km)
Experience
- buckmoonagencyCreative DirectorDIGITAL AND ITAugust 2025 - Today (1 year)Lausanne, SwitzerlandCo-founder of buckmoon agency specializing in performance static ads for Meta and Google.My role: transforming a marketing need into visuals that stop the scroll, clarify the offer, and drive clicks.What I manage on each project:→ Brief and target audience analysis (avatar, purchasing triggers, objections)→ Definition of creative angles and hooks→ Deliverable direction: visual hierarchy, readability, brand consistency→ Quality validation before delivery→ Multi-format variations: 1080x1080, 1080x1920, GDN, PMaxClients supported: e-commerce businesses throughout the French-speaking world, construction, lifestyle, markets Switzerland, France, Belgium, and Quebec.Delivery time: 48 to 72 hours.Promise: creatives designed to perform, not just to decorate.
- Média RégieAdvertising Agency DirectorPRESS AND MEDIAOctober 2002 - August 2005 (2 years and 10 months)Genève, SwitzerlandDirection of an advertising agency in French-speaking Switzerland.Media acquisition and promotion through communication agencies.Management of radio pool partnerships, commercial and budget strategy. First operational exposure to the advertising and agency market.
- PublicitasPromotion Coordinator — Advertising AgencyPRESS AND MEDIAOctober 1993 - December 1998 (5 years and 2 months)Lausanne, SwitzerlandPromotion coordinator at Publicitas, a Swiss leader in advertising. First structuring experience in the world of advertising and media.
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Education
- Business EconomistHES-SO - University of Applied Sciences and Arts of Western Switzerland - Neuchâtel - Switzerland1997Marketing - Communication - Economie - Droit - Finance - Comptabilité - Economie Politique
- Technician's Certificate in MarketingMPM1999Communication Design Mix - Produit - Prix - Promotion
Certifications
- Meta Certified Creative Strategy ProfessionalMeta Blueprint (Official Meta Program)2023