Steve Blondel

ℹ️ During my role as Lead Data Analyst at Hartran for the E.Leclerc Group, I had the opportunity to successfully lead a digital transformation focused on artificial intelligence and insight automation for the 3rd largest retail group in France. One of the major challenges was the implementation of AI agents for real-time competitive intelligence and automated marketing recommendations.

🗂️ KEY PROJECTS:

► Implementation of AI Agents for Competitive Intelligence: Development of a complete AI agent solution using the SimilarWeb API for automated competitive monitoring with real-time insight generation and daily/weekly recommendations for marketing teams. This project revolutionized the group's competitive intelligence approach.

► CMP Migration and Consent Optimization: Management of the complete migration from OneTrust to Didomi with statistical analysis of user consent, resulting in a 15% improvement in consent rates and optimized GDPR compliance across all e-commerce divisions.

► Creation of 30+ Automated BI Dashboards: Development and implementation of automated dashboards using BigQuery, Power BI, and Looker Studio, enabling e-commerce teams to easily visualize and understand their real-time performance. WhatsApp integration for automated distribution of AI insights.

► Analytics Automation and Data Pipeline: Implementation of automated analytics for all e-commerce divisions, aimed at identifying digital performance optimization levers. The use of BigQuery, Python, and AI agents was crucial for processing multi-source data, leading to automated strategic recommendations.

ℹ️ During my role as Lead Data Analyst at Hartran for Crédit Agricole Consumer Finance (Sofinco), I had the opportunity to successfully lead a complete analytics transformation focused on GA4 migration and optimization of banking customer journeys. One of the major challenges was to ensure a seamless migration without data loss while maintaining strict GDPR compliance for the banking sector.

🗂️ KEY PROJECTS:

► Complete Universal Analytics to GA4 Migration: Led a strategic mission to migrate 15+ banking websites to Google Analytics 4 with BigQuery integration, including training 15+ employees and creating a comprehensive tagging plan compliant with banking regulations. Zero historical data loss.

► Automation of Financial Dashboards with BigQuery: Development and implementation of automated dashboards using Looker Studio and Google Sheets (Apps Script), enabling banking teams to easily visualize and understand financial product performance. Real-time integration of critical banking KPIs.

► Optimization of Banking Customer Journeys: Detailed analysis of customer journeys for short/long circuits, Pro and Agile Auto paths, aimed at identifying banking conversion optimization levers. The use of GA4, BigQuery, and cohort analysis was crucial for improving customer experience.

► GDPR Compliance and Data Governance: Full implementation of GDPR compliance with Didomi and Tag Insights, including establishing banking data governance processes and quality assurance to meet strict financial regulations.

ℹ️ During my role as Senior Data Analyst at Hartran for the Stellantis Group, I had the opportunity to successfully lead an international analytics transformation focused on harmonizing tracking and automating deployment across over 700 global automotive websites. One of the major challenges was to ensure a standardized multi-brand approach while respecting local specificities in 14 countries.

🗂️ KEY PROJECTS:

► GTM API Automation for International Deployment: Development of an automation solution using the Google Tag Manager API for standardized tracking deployment across 700+ international automotive sites, ensuring multi-brand consistency (Peugeot, Citroën, DS, Opel, Vauxhall, Alfa Romeo, Jeep, Ram) and 99.9% data quality.

► Multi-Brand Adobe Analytics to GA4 Migration: Managed the complete migration from Adobe Analytics to Google Analytics 4 with a unified approach across 14 countries, including training international teams and creating standardized documentation. Harmonization of global automotive KPIs.

► Creation of Global Automotive Dashboards: Development and implementation of automated dashboards for global automotive entities, enabling international teams to easily visualize and understand performance by brand, country, and vehicle segment. Real-time monitoring of automotive performance.

► Training and Onboarding of International Teams: Comprehensive training of multi-country analytics teams on the new GA4 + BigQuery stack, aiming to harmonize practices and optimize the use of automotive data. Creation of international best practices.