Freelancer profile translated to English.

Description

Who am I in a few words... and what can I do for you?

My added value

Nearly 15 years of expertise in commerce, strategic and operational marketing in France & internationally in a multicultural, BtoB and BtoC environment.

My motto

Find simple answers to complex questions (needs, trends, insights, branding, process, marketing mix optimization, ROI approach, etc.)

My method

A co-creative approach, in-situ observation, an eco-system mapping, regular feedback to ensure targeted and adapted deployment

I propose to accompany you to detect opportunities for your company, to share relevant information, make strategic decisions and boost your action plans.

Let's meet!

Languages

English
Fluent
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 30km), Toulouse (up to 100km), Bordeaux (up to 100km), Orléans (up to 100km)

Kellogg Company
Brand & Activation Manager
AGRICULTURE
November 2021 - Today (4 years and 7 months)
Noisy-le-Grand, France
Adult Cereals and Snacks Portfolio
activation Branding & Identity Forecast Project management Marketing Sales strategy Personal development Team management
Kellogg Company
Category & RGM Manager - Pringles
AGRICULTURE
March 2020 - September 2020 (7 months)
Noisy-le-Grand, France
Transition management.
Reference for the commercial and category strategy France to key accounts (network / distributor), media activation, marketing and logistics development.

- Creation and deployment of the promotional strategy policy France
- Management and analysis of the Price Pack Architecture
- Sales forecasts of the annual Highlights (calendar, volumes & media activation)
- Monitoring the development of innovations, and the performance of the product offer
- Direct and cross-functional team management, France and Europe
Sales strategy marketing Team management Project management Pricing strategy Product development Data analysis
Université Paris 2 Panthéon Assas
Visiting Lecturer
EDUCATION AND E-LEARNING
February 2020 - March 2020 (1 month)
Paris, France
Specialization in Marketing Strategy for Distribution Services:
Teaching on brand launch in a new market internationally
Marketing export Teaching Animation Creative