Freelancer profile translated to English.
Back to original languageAbout Stéphanie
I worked for Sephora, a LVMH group company, for 27 years, serving as Director of Merchandising EME for the last 13 years. Today, as an independent consultant, I can assist you with all issues related to in-store merchandising and customer experience.
From defining the ideal customer journey to creating permanent or temporary store concepts, our common goal is to enhance your offerings and satisfy your customers.
I can be involved from the brief to the in-store implementation, including support in the design and manufacturing of furniture/POS displays.
I also offer training for your staff on merchandising fundamentals.
My support can be on a one-time or recurring consulting basis, regardless of the company's size or industry sector.
French
Native or bilingual
Can work on-site
Paris (up to 15km), Montélimar (up to 15km)
Experience
- LE BEAU MERCHOwner - Merchandising ConsultantSeptember 2022 - Today (3 years and 10 months)Paris, FranceWhat I bring:- Dual expertise in permanent and temporary Merchandising and Retail, gained over 25 years at the leader in cosmetic distribution.- Ability to manage complex multi-country projects under time and budget constraints.- Network of furniture manufacturers, POS display suppliers, and experts in furniture design and merchandising.What drives me:I thrive in activities that combine strategic thinking, concepts, creativity, ingenuity, and operational implementation, such as:- Creating the ideal in-store customer journey, considering business objectives and brand image.- Clarifying and staging the product offering to help customers navigate easily.- Highlighting a brand's unique strengths and driving sales, regardless of company size or industry sector... all thanks to my listening skills, pragmatism, attention to detail, aesthetic eye, and expertise.
- SephoraSephora Europe Merchandising DirectorSeptember 2008 - August 2022 (13 years and 11 months)Neuilly-sur-Seine, FranceManagement: 22 project managers and furniture designers, including 12 country merchandising managers in a transverse role.Scope: Europe, Middle East, Russia – Regular travel to each country.Build the company's merchandising priorities, manage projects from creation to implementation in each country. Define the customer journey and implement new store concepts.Strategy- Development of the company's global merchandising strategy => conception, production, guideline development, project prioritization, and implementation.- Validation with the Executive Committee.- Budget management.- Strategic recommendations on new store concept logics and customer journeys.Design- Received 12 POPAI Awards (Point of Sale Marketing professional awards).- Management of furniture designers and partnerships with external agencies.
Redesign of the global design for all store fixtures during the creation of the new concept => 200 stores renovated in 5 years.
Management of the "redesign to cost" project.
Visual Merchandising- Management of visual merchandising for "temporary" promotions in stores – Partnership with the internal creative studio.Development of a monthly merchandising book detailing specific display guidelines.
Management of Christmas merchandising: specific furniture/impactful decorations.
Cross-functional Projects- European Flagship store openings and renovations: internal coordination, team animation, merchandising innovation.- Management of "light renovation" or "Home staging" projects.- "Sephorization" of Russia project: Coordination, adaptation of the Sephora concept to the Russian market, training and development of local teams, in a context of difficult acceptance of brand standards.- Management of in-store signage: message hierarchy, search for new media, development of a book for subsidiaries. - SephoraSephora France Merchandising ManagerMarch 2006 - September 2008 (2 years and 6 months)92100 Boulogne-Billancourt, FranceManagement: 5 project managers.Scope: France - 200 stores - management of an annual budget of €5 million.Lead the merchandising strategy for France in a context of strong development and tight deadlines.Customer Journey- Management of 40 openings and 80 renovations in 2 years, store concept strategy, space profitability.Merchandising by category- Linear performance and space optimization, negotiations with brands.Visual Merchandising- Creation of temporary spaces, particularly in the flagship store on the Champs-Élysées.
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Education
- Sketchup Certification, Graphic DesignDawan Company2022Certification Sketchup, Design graphique
- BTS Esthetique-CosmétiqueFrançoise Morice1993BTS Esthetique-Cosmétique