About Stephanie
Passionate expert about doing insights work from social media listening & search data, for a variety of use cases and industries - such as:
- Campaign/Events performance reports
- Audience or market segmentation studies (e.g. in the context of a brand repositioning or a look at a prospective market)
- Trends identification and qualification
- Content ideation
- Cultural insights
- Competitive benchmarking
- Social brand equity reports
Comfortable working with both quantitative and qualitative data (numbers, text and visual analytics) and especially keen on building report formats that truly match clients' styles and needs. Deliveries done in English or French depending on client preferences.
Main industries of clients I currently work with: luxury, fashion, beauty, pharma, market research and/or communications agencies.
My background:
Substantial experience in the luxury/media sectors at brand and agency level (LVMH, Dior, Publicis), in operational marketing, strategy/analytics and management positions; coupled with first-hand experience of working with Saas companies in the Marcom Space (Linkfluence, Talkwalker).
Graduate of Sciences Po, Sorbonne, NYU and ESSEC - diverse academic background: social sciences, art history, and business.
International profile: work and life experiences in France, US, Hong Kong, Turkey.
French
Native or bilingual
English
Native or bilingual
Turkish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TalkwalkerSenior Partner, Vision | Insights & Client GrowthDIGITAL AND ITDecember 2021 - June 2023 (1 year and 6 months)Paris, FranceAfter joining the pre-sales team, I worked on a wide range of projects spanning from new software launch canvas to new data supplier screening, client relationships and insights production. Main focus was on supporting F&B brands, luxury or not.
- Le BrowsingIndependent ConsultantCONSULTING AND AUDITSJune 2023 - Today (3 years)Paris, FranceConsulting companies and agencies mainly in the field of social listening or adjacent spaces, working on insights-related work, from production support to client relationship or thought leadership.Examples of contracted missions:- Social media presence newsletters for major players in the Wines & Spirits industry- Social media performance framework benchmarking and current trends depiction for a major premium player in the Wines & Spirits industry- Review of on trade and off trade social media presence for a vodka brand and recommendations on next steps for on trade/off trade content strategy- Social media/Search Market pulse report for the allergy and vitamins/supplements OTC market in Australia and content strategy recommendations- Cultural trends about Healthy everyday wins for a major player in the Vitamins/supplements sector in Australia- Cultural trends report about the Hands/Body Lotion market for a skincare brand for content creation and innovation thinking purposes- Social communities segmentation and social content recommendations for a luxury menswear/men accessories brand in the context of its repositioning.- Monthly performance newsletters for a player in the energy sector- Trends analysis on the luxury and ultra luxury segments on the serums market on US, France, China and Korea geographies- Social brand image review for a fashion brand (worldwide scope including China, Korea and Japan zooms).
- Linkfluence - a Meltwater companyClient Director, Head of Luxury, Fashion and Beauty / InsightsSOCIAL NETWORKSOctober 2019 - October 2021 (2 years)9th arrondissement of Paris, 75009 Paris, FranceDirected and sold social media insights research pieces - with a strong focus on social brand equity, tribes/consumer profiling and micro trends detection aside from more classic feats such as campaign/impact/brand image reports. Client portfolio included world leaders in fashion, beauty, watches & jewelry, hospitality, trend and design agencies.
Reviews
O
Oscar
Opella Healthcare Group
Reviewed on 2/20/2025
Thank you Stéphanie for a very valuable and insightful partnership! Super interesting narratives and findings coming from our target markets.
Adrien
Sanofi Consumer Healthcare - Australia
Reviewed on 6/5/2024
Excellente professionnelle, rendus systématiquement dans les temps, très réactive et proactive, excellente capacité d'analyse, nos stakeholders internes étaient très satisfaits et nous retravaillerons ensemble à l'occasion.
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Education
- Master of BusinessESSEC Business School2000Master of Business Administration - MBA
- Professional Certificate in Museum StudiesNew York University1997Professional Certificate in Museum Studies
Certifications
- Full Sales Cycle CertificationWinning by Design2022
- Mountain Climber Program - Project Lead CertificationTalkwalker2021