Stéphanie S.

End-to-end management of a strategic partnership with Karos (carpooling mobile application) for Manpower employees and temporary workers.

- Gathering and formalizing needs, project scoping, and defining objectives (adoption, usage, CO2 impact)

- Facilitating steering committees (schedule, budget, KPI monitoring)

- Structuring data for the entire agency network for integration into the Karos management platform

- Scoping and deploying the platform

- Training internal teams on tool usage

- Managing 360° communication: landing pages, mobile mockups (design), communication kits, POS materials, marketing campaigns, sales presentation materials

- Monitoring and analyzing performance (registrations, trips, CO2 savings)

Product Marketing (promoting new features for Manpower's website and mobile application):

- Creating creative briefs

- Designing mockups (Figma)

- Defining key messages and wording (website, mobile stores, materials)

Designing, deploying, and managing national and local marketing acquisition plans to support recruitment needs:

- Coordinating communication for recruitment events for Airbus and Safran (Results: 80-100 participants per event)

- Deploying a carpooling partnership and scoping the management platform (Results: +150% registrations)

- Designing automated relational plans for temporary employees (emailing, marketing automation)

- Product Marketing: promoting the mobile application, website, and new digital services for talents and candidates

- SEO and e-reputation: optimizing search engine ranking (improving agency listing visibility on Google and on the store locator) and managing the candidate experience in agencies (review moderation, implementing POS kits in agencies, reporting) (Results: Google rating of 4.5/5)

- Market research

- Developing a commercial and marketing strategy to package offers

- Developing the brand's online presence (website creation and digital campaign implementation)

Maximizing the visibility of 50+ AdTech/MarTech SaaS offerings in the market (B2B):

- Project management: organizing online roundtables (monthly webinars with 4+ speakers)

- Technical management of 2 WordPress back-offices (ratecard.fr and ad-exchange.fr websites)

- Content monitoring and writing: press releases, articles, C-level interviews, opinion pieces, use cases

- Managing digital channels (SEO, E-CRM, Social media, Video) and KPI analysis

Results: Webinars: 36% participation rate LinkedIn: +400% followers