About Stéphanie
Showcase Website Design – Professional Design & Personalized Approach
Key Skills:
Methodology & Commitment:
French
Native or bilingual
Experience
- Amis de FlaranShowcase Website CreationCIVIC AND SOCIAL ORGANIZATIONSJanuary 2026 - January 2026Auch, France
Design and development of a showcase website
Web languages: HTML, CSSUse of an administrable CMS for the client afterwardsContent integration (texts, images, documents)Implementation of a clear and intuitive navigation structureOptimization of performance and loading timeAdaptation of the site to different media (responsive design)Design and UX Skills
Design of a simple and accessible user interface (UI)Choice of a graphic charter consistent with the association's identityErgonomic organization of pages (UX design)Highlighting cultural and heritage contentProject Management Skills
Analysis of client/association needsPlanning of realization stepsTests, corrections, and website launchContent maintenance and updatesOptimization for natural referencing (SEO)Promotion of the association's activities and eventsOnline visibility management - AU FIL DES PINSE-commerce Website CreationFASHION AND COSMETICSMay 2022 - July 2022 (2 months)Auch, France
Shopify Store Creation & Configuration
Opening and complete setup of the store (domain, payments, taxes, legal policies)Shopify Payments configurationImplementation of automations: abandoned cart reminders, order notificationsVisual Identity & Art Direction
Definition of the graphic charter: color palette, typographyLogo creationDesign of all website visuals: hero banners, collection covers, moodboardsProduct Catalog & E-commerce Pages
Creation and optimization of 80 product pagesWriting of storytelling descriptions with regional focusHTML structuring of descriptions (H2/H3, material blocks, care, brand signature)Management of variants, manual and automated collections, tags, and metadata🔍 On-page SEO
Optimization of 80+ product pages: SEO titles, meta descriptions, handles/URLs, alt tagsOptimization of blog articles: rich content, internal linking, product linksWriting long-form articles (2,000+ words) positioned on regional queriesCleaning and normalization of tags, handles, and URL structuresVisual Content Production (Generative AI)
Generation of 200+ product visuals: lifestyle photos, material close-ups, flat laysAdherence to a consistent visual identity across the entire catalogGoogle Merchant Center & Shopping
Optimization of product feeds for Google Shopping (GTIN, MPN, categories, apparel attributes)Correction of GMC diagnostics and improvement of listing approval rateCompliance of structured data for natural referencingEmail Marketing
Creation of Shopify Email campaigns: editorial newsletters, best-sellersImplementation of abandoned cart automationWriting of content (subject, preheader, body, CTA) in the brand's tone
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