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Stéphanie R.SR

Stéphanie R.

Marketing Strategy | Branding & Product Launch

€850/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Stéphanie

Business and solution-oriented marketing expert with a creative and analytical mindset.

I have managed numerous cosmetic brand projects, from conception to launch, while coordinating creative, sales, and operational teams.
Currently pursuing a BTS in Dietetics, I am deepening my understanding of nutrition-related issues, a field that is particularly important to me.

This dual expertise allows me to support beauty, wellness, and nutrition brands with a comprehensive strategic, creative, and operational vision, from design to market entry.

Specifically, I help you structure and succeed in your product launches through a clear strategy, strong storytelling, and an operational action plan.

My approach is based on 3 pillars:

1. Clarify
Positioning, target audience, promise: establishing solid foundations to avoid vague launches.

2. Structure
Building marketing plans, timelines, and concrete monitoring processes/tools for effective management.

3. Activate
Deploying coherent launches (storytelling, 360 activations, retail/digital) that are adapted to your needs.

For example:
- Are you launching a product but struggling to coordinate your teams and structure all the stages of developing a product or range?
- Do you want a coherent and impactful brand story, but don't know how to translate it into concrete marketing actions?
- Are you wasting time creating marketing tools and plans when you need clear and operational tracking?
- Do you already have a strategy and plan, but your teams are losing time due to a lack of clear tools and effective operational monitoring?

The list above is not exhaustive, so contact me to discuss your needs 🙋🏽‍♀️!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 10km)

Experience

  • Cut by Fred
    Head of Sales
    FASHION AND COSMETICS
    March 2022 - April 2023 (1 year and 1 month)
    Paris, France
    In charge of the sales team to drive B2B growth of our distribution network.
    • Defined the global sales strategy
    • Managed strategic partnerships: customer relationship, negotiation, performance monitoring
    • Managed the budget for trade marketing activation, merchandising and training tools and other sales & marketing needs
    • Expanded the distribution network: prospected for new POS openings in Europe (30+ openings)
    • Created and implemented new processes and tools with transversal teams (marketing, supply, communication)
    • Managed a team

    Key achievements:
    • Implemented permanently the brand at La Samaritaine Paris
    • Expanded the brand at Monoprix with high visibility animations negotiated
    • Created and developed trade marketing activations with top partners (Oh My Cream, La Belle Boucle, Nuoo, le Bar à Boucle, Printemps, Le Bon Marché, Blissim etc.)
    Sales Strategy Trade Marketing Retail Marketing B2B Marketing Sales Negotiation
  • Lagardère Travel Retail
    Senior Skincare & Make-Up Category Manager
    FASHION AND COSMETICS
    April 2019 - February 2022 (2 years and 10 months)
    La Défense, France
    Within Fragrances & Cosmetics purchasing team:
    • Managed a 45 brands portfolio: brands strategy definition among network (Big groups: L'Oréal, Estée Lauder, Coty, Hermès, Shiseido etc. and new emerging brands)
    • Defined the global EMEA make-up strategy: market analysis and performance monitoring (85M€ / +8% vs LY) during health crisis
    • Managed Duty Free tenders and shops refits: offer strategy definition, macro zoning definition, new concepts development
    • Developed brands annual promotional plans for key commercial periods with the marketing team
    • Managed a team

    Key achievements:
    • Implemented a strategic project for the make-up category (HOG make-up)
    • Launched new brands through 360 activation (Hermès, Huda Beauty, Kylie Cosmetics)
    • Developed a strategic transversal team project CSR-oriented (CARE)
    • Identified and selected for an internal program dedicated to talents to become future leaders (Silver Program)
    Category Management Offer Marketing Travel Retail Marketing Plan Brand Management
  • Lagardère Travel Retail
    Skincare Category Manager
    FASHION AND COSMETICS
    February 2018 - March 2019 (1 year and 1 month)
    La Défense, France
    Within Fragrances & Cosmetics purchasing team:
    • Managed a 25 brands portfolio: brands strategy definition among network (Big groups: Clarins, Sisley, L'Oréal, Estée Lauder, Shiseido, LVMH etc. and new emerging brands)
    • Defined the global EMEA skincare strategy: market analysis and performance monitoring (145M€ / +15% vs LY)
    • Managed Duty Free tenders and shops refits: offer strategy definition, macro zoning definition, new concepts development
    • Developed brands annual promotional plans for key commercial periods with the marketing team
    • Managed a team

    Key achievements:
    • Implemented a strategic project for the skincare category (Grab&Go)
    • Managed a strategic transversal global team project (Smart Travelers)
    Project Management Brand Management Category Management Retail Marketing

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Education

  • BTS Dietetics
    Atelier des Chefs
    2026
  • Master of Science International Marketing
    Ecole supérieure de Commerce de Rennes
    2015
    Master of Science (MSc), International Marketing

Skill set

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