Freelancer profile translated to English.
Back to original languageAbout Stéphanie
🎯 15 years within the digital division of the TF1 group, then Canal Plus, allowed me to develop a triple expertise: content marketing strategy, multi-platform copywriting, and editorial project management.
🙋♀️ With an open, dynamic, and organized mindset, I then moved closer to my aspirations: supporting brands committed to the art of living, well-being, the environment, and transmission.
Today, I mainly work in the following sectors:
Decoration & French Craftsmanship (interior design, lifestyle)
Natural Health & Well-being (cosmetics, slow life)
Environment & Sustainable Development (nature, gardening, ecology)
✈️ I also work in the world of slow travel: travel diaries, cultural discovery, heritage, local know-how, and culinary experiences.
🌟 My cross-sectoral experience also allows me to adapt to various fields: education, culture, health, e-commerce, energy, banking, insurance…
🖋️ What I offer:
Tailor-made digital editorial strategy: define the editorial line and structure your content to reach your audience.
Content conception and writing: imagine lively texts (articles, web, newsletters, social media, podcasts) to reveal your universe.
SEO optimization: optimized writing and selection of the right keywords to boost your natural visibility.
Marketing storytelling: reveal your brand's identity through authentic stories that create connection.
Multi-channel editorial management: plan, coordinate, and distribute your content to ensure consistency and impact.
💬 My approach: listen to your needs, understand your vision, and create relevant, high-quality, and meaningful content.
🔗 To learn more, discover my universe at historielle.com.
When can we discuss your project?
French
Native or bilingual
English
Conversational
Can work on-site
Paris 5e Arrondissement (up to 15km), Lyon (up to 15km)
Experience
- Proebo-PromoplastEditorial Strategy Consultant - CopywriterHEALTH AND WELLNESSNovember 2019 - Today (6 years and 7 months)Châteaubriant, FranceEditorial & Social Media Consultant – Proébo Group (2019–2025)For this French manufacturer of communication and packaging solutions for retailers (pharmacies, cheese shops, butchers, etc.), I managed the digital content strategy across several verticals.• 2019–2024:Creation and management of the Pharmacist's Blog(60 SEO articles published, weekly newsletter) – Advice for better management, revitalization, and digitalization of pharmacies, with a CSR approach.• Audience: 15,000 pharmacies in France• 2023–2025:Deployment of the social media strategyfor other target audiences: cheese makers, food professionals, specialized food.• Social media management, editorial planning, publication management, content writing, and coordination.
- Caisse d'Epargne - Banque & AssurancesEditorial Project ManagerBANKING AND INSURANCEOctober 2018 - June 2019 (8 months)Boulogne-Billancourt, FranceEditorial Coordinator Manager – Caisse d’Épargne Pro Portal (TBWA\Paris)On assignment at TBWA\Paris, I managed the editorial coordination of the web/mobile portal for professional target audiences (Businesses, Communities, Associations, Liberal Professions…).• Definition of content calendars and editorial priorities• Briefing, coordination, and production monitoring (writers, graphic designers, motion designers)• Oversight of publications (website, app, newsletter)• Client interface, ensuring editorial consistency and adherence to guidelines
- Groupe de presse Uni-Médias - Maison Créative - AMPM - SofincoEditorial Content Creation – Decoration & Home Furnishing UniversePRESS AND MEDIAJune 2017 - October 2021 (4 years and 3 months)Paris, FranceSEO Web Writer – Specializing in Decoration & LifestyleConception, writing, and SEO optimization of articles for the web, with integration under WordPress, iconographic research, and adaptation to digital editorial codes.• **Maison Créative**: Writing and adaptation of content for the Web (10 articles) – decoration trends, styles, DIY• La Redoute-AMPM Decoration & Furnishing: over 30 trend articles and 30 practical guides (tutorials, home tips, organization, inspiration)• Leisure / Practical Life with Sofinco: 13 articles for "wedding hub" & 52 articles "Realize your projects" (personal projects, organization, budget)• Automotive (Sofinco / Agilauto.fr): writing editorial content on mobility, car purchasing, and financing
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Web Writing & Social MediaMOOC - Rue89 - Nouvel Observateur Group2018Formation – Écriture web & réseaux sociaux (8 modules) : Formation intensive sur les fondamentaux de la rédaction digitale : adaptation aux formats web, optimisation SEO, stratégie bi-média, utilisation des réseaux sociaux pour la diffusion et l'engagement, veille et mesure de performance. • Adaptation de l’écriture aux formats web et aux usages mobiles • Création de contenus enrichis (multimédia, interactifs), optimisation SEO • Mise en place d’une stratégie éditoriale bi-média (site + réseaux sociaux) • Diffusion adaptée à chaque réseau social : formats, temporalité, live • Animation de communauté, développement de la présence professionnelle • Veille, gestion de l’e-réputation et mesure des performances des publications
- Training in the profession of Community ManagerLES DIGITEURS, Paris Chamber of Commerce2016Formation – Community Management & stratégie social media Formation intensive animée par 5 professionnels en exercice : • Élaboration de plans de communication adaptés au web social • Maîtrise des principales plateformes (Facebook, Instagram, LinkedIn, Twitter…) • Animation de communautés, stratégie de contenu (brand content), gestion de l’e-réputation • Conception d’un plan d’actions social media aligné sur les objectifs business • Mise en pratique avec un outil fil rouge et un kit du Community Manager