Stéphanie Persil

Assisting startups, agencies, and companies in creating and optimizing the user experience (UX) of their products (mobile application, showcase website & e-commerce website), particularly in the following areas:

-> Product Owner JOONE, a pioneering startup in the subscription e-commerce of healthy diapers, with the main mission of implementing the Tech roadmap in Scrum and launching/monitoring strategic projects.

-> E-Commerce Manager LYMITED, the first e-commerce startup specializing in the sale of collectible items with the main objective of launching the marketplace and setting up analytics.

→ Product Manager KRIYA, a startup specializing in management software for yoga studios, with the main mission of repositioning the product, redesigning the website, and UX Design of the marketplace.

Assisting alternative medicine and well-being practitioners in creating and optimizing their online presence (visual identity, showcase website, content, sales materials...).

→ Kéra-Bali Mission, an entrepreneur specializing in Ayurveda Beauty and Well-being, with the main mission of creating the brand image and launching the new showcase website with SEO optimization and CRM integration.

→ Quiola Mission, a certified executive coach from HEC, with the main mission of creating the brand image and launching the new showcase website.

→ Co-creation and implementation of the new digital marketing, CRM & media strategy for YPI, specialists in motor and sailing yacht brokerage.

→ Management of the multilingual website redesign ypiyachts.com using Agile methodology; from brief development, contribution to the Discovery phase, UX research, wireframe and concept design validation, to monitoring front-end and back-end development progress, user testing, content management, and training and communication to internal teams.

→ Management of the launch of the "YPI VIP" tool, the first digital platform facilitating interaction between sales teams and their clients for yacht chartering and personalized itinerary management.

→ Creation of personalized marketing plans for yachts for charter and sale.

→ Implementation of the CRM strategy and development of SugarCRM software features.

→ Optimization of the customer database and management of the migration to MailChimp for email campaigns, with direct integration to the CRM.

→ Coordination of the multi-channel plan, monitoring of the media budget, negotiation, and management of relationships with publishers/influencers (Boat International, Qatar Airways, Grammy Awards, The Yacht Guy...).

→ Management of paid performance channels, including Adwords / Facebook / Instagram / YouTube campaigns and natural website referencing (SEO).

→ Implementation and monitoring of website and digital campaign performance indicators.