Freelancer profile translated to English.
Back to original languageAbout Stéphanie
Marketing, Communication & Merchandising Strategist | 15 years serving brands
After 15 years at Dior, Chanel, Guerlain, and Sephora, I led merchandising and visual identity strategies across networks of up to 2,000 points of sale, orchestrated international product launches, and managed multidisciplinary teams.
Since April 2026, I have been Director of Communication, Marketing, and Digital at Apollo Sporting Club, where I am leading the brand repositioning, content strategy, and digital deployment for a rapidly expanding network of clubs.
Additionally, I chair Nomades Landes, a third-place project I founded on the Landes coast.
Key Skills:
• Merchandising strategy and visual identity
• Product launch and marketing plan management
• Digital communication and content direction
• Team management and budget control
Available 2 to 3 days a week for your brand strategy, merchandising, or communication projects.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Seignosse (up to 50km), Paris (up to 75km)
Experience
- Apollo Sporting ClubMarketing - Communication - Digital DirectorSPORTSApril 2026 - Today (4 months)- Redesign of the Club's visual identity- Website redesign- Implementation of the partnership with Hubspot: CRM funnel design- Management of social media and Meta advertising strategy
- SéphoraAnalytical Merchandising Manager FranceSeptember 2023 - December 2025 (2 years and 3 months)Define the space allocation strategy for the store network in France (302 points of sale)• Develop profitability analyses for brands across the 4 product categories (makeup, skincare, perfumes, haircare)• Define door allocations for each brand in the French network during SMART allocation review processes• Negotiate allocations, visibility requirements, and in-store placements with brands• Review and develop the customer journey for the 302-store network during annual meetings• Redesign the customer segmentation strategy for the store network• Develop the product offering strategy for store openingsManagement of 2 people, one intern (recruitment of 2 people)
- Nomades LandesProject Lead - Collaborative Village - Incubated Third Place CampusApril 2021 - Today (5 years and 4 months)Nomades Landes | Seignosse | 2021 – 2023 (2 years) Nomades Landes is a seasonal worker accommodation project combined with a committed third place on the South Landes coast.• Financial and legal structuring of the project• Fundraising – building the partnership with the social landlord XL Habitat• Land acquisition and response to calls for projects• Managing relations with the local political sphere
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Education
- Master Grande Ecole, MarketingNEOMA Business School2011Master Grande Ecole, Marketing
Skill set
Categories
- Other