Stéphanie Latrompette

For roofing contractors in the Var region, I was responsible for writing and optimizing high-value SEO blog articles, after an in-depth analysis of relevant keywords using professional tools like SEMrush or Haloscan. My role was to transform content into a genuine local visibility lever, enabling the tradespeople to improve their Google ranking and attract qualified clients in their service area.

Each article was crafted considering local user searches, services offered (roof installation, renovation, tile repair, zinc work, waterproofing, Velux windows, etc.), and the client's marketing objectives. I ensured that the content was clear, structured, and SEO-optimized, incorporating strategic keywords, relevant titles and subtitles, and internal and external links where necessary.

My approach went beyond simple writing: I worked on content strategy, identifying topics with high traffic potential and adapting the tone and style to the professional image of the tradespeople. I also trained some clients in managing their content so they could continue publishing independently while maintaining optimized SEO.

Thanks to this work, the roofers were able to strengthen their local visibility, improve their natural referencing on Google, and convert more prospects into clients. This mission allowed me to combine my skills in SEO, web writing, and content strategy, while supporting tradespeople in the digitalization of their business.

As part of this project, I assisted a carpenter-roofer in the complete creation and optimization of his Google Business Profile, with the aim of improving his local visibility and the quality of incoming inquiries.

The service began with an analysis of local positioning and direct competition to identify visibility opportunities on Google and Google Maps. This step allowed us to define strategic keywords related to roofing, carpentry, and zinc work, as well as the most relevant geographical areas.

I then carried out the complete configuration of the Google profile:

– Precise selection of primary and secondary categories (carpenter, roofer, zinc worker),

– Writing of an SEO-optimized description, focused on local search,

– Structuring of services offered,

– Integration of service areas,

– Verification of the consistency of professional information.

Specific work was carried out on local SEO optimization to promote the profile's appearance in Google's local pack. This optimization resulted in an estimated effectiveness rate of 90%, measured by the completeness of the profile, SEO consistency, and the ability to generate interactions (calls, directions, inquiries).

The mission also included the creation and regular publication of Google posts, written with an informational and professional approach, highlighting roofing, carpentry, and specific services. Each publication was optimized to enhance visibility and engagement.

Finally, support was provided for managing online credibility, particularly through structuring customer reviews and improving the overall presentation of the company.

This mission enabled the client to have a professional, consistent, and high-performing Google profile, conceived as a real local acquisition lever.

Level 1 Helpdesk Technician

Incoming and outgoing calls

Incident tracking

Equipment management and repair