About Stéphanie
- Intent Capture (GEO/SEO).You aim to position your content as references cited by AIs (SGE, Gemini, Perplexity).
- Reassurance and E-E-A-T.You want to move beyond generic content with embodied narratives. I bring field expertise as well as a cultural and sensory dimension that reassures algorithms.
- Uniqueness.You expect a true signature, a voice for your values.
- B2C Conversion.You want to move from inspiration to immediate booking by creating, through words, a bond of trust and desire.
- B2B Conversion.You need to convince decision-makers that your offer is the most reliable and profitable for their seminars and events.
- Pillar pages and blog articles.
- Guides and itineraries.
- White papers and thematic dossiers: slow tourism, luxury, outdoor, trend analysis, CSR commitments...
- MICE content: technical sheets for seminars, B2B hotel offer presentations, case studies, and corporate newsletters.
- Sales pages (copywriting).
- Hotels and tourist residences.
- Aviation.
- MICE and business tourism.
- Lifestyle and sustainable tourism.
- European destinations, particularly the United Kingdom and Spain.
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Experience
- Rédactrice Web SEO Tourisme - Grand ComptePierre & Vacances-Center Parcs GroupOctober 2024 - Today (1 year and 10 months)
- Mission:production of strategic SEO content for the Group's brands (B2C and B2B/MICE).
- Requirements:strict adherence to tone of voice, optimization for search engines and generative AIs.
Signed Articles - Rédactrice Content Marketing B2BRise Up (EdTech scale-up and LMS leader)February 2021 - December 2024 (3 years and 10 months)
- Achievements:writing blog articles and optimizing/revising strategic white papers.
- Expertise:ability to handle technological and HR topics with a focus on conversion and brand authority.
- Rédactrice de Contenus en français et en espagnolEspagnol pas à pas (online learning platform)December 2019 - June 2023 (3 years and 6 months)
- Achievements:writing course materials in Spanish and SEO writing of blog articles on Hispanic culture, Spanish grammar, and learning methodologies.
- Expertise:Hispanic culture, bilingual writing, and content optimization for the online learning sector (EdTech).
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Education
- JournalistCFPJ2002
Certifications
- Community ManagerIfocop2016
- SEO Web WritingFormation Rédaction Web2020