Freelancer profile translated to English.

Description

Specializing in promotional marketing and an expert in luxury packaging development, I help your company shine in B2B, structure its visibility and notoriety, optimize value creation, and guide you in responsible and innovative approaches, all with the goal of increasing commercial performance.

Strategic Marketing & Positioning

- Structuring the company's visibility and positioning in its B2B market

- Deploying growth-oriented marketing levers

- Developing sales support tools

Luxury Packaging & B2B Luxury Environment

- Developing secondary packaging for luxury brands

- Liaising and coordinating with luxury brands, suppliers, and international partners in complex project management

- Sensitivity to innovation and sustainability (CSR) challenges

Communication & Influence

- Managing press visibility and international events

- Developing impactful multi-channel content

- Contributing to positioning in key markets

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

PROCOS GMBH – LUXURY PACKAGING
Marketing & Sales Operations Director
LUXURY GOODS
January 2019 - October 2025 (6 years and 9 months)
Paris, France
Supporting the development of the Paris office and international visibility:
- Launching innovations (sustainable packaging, eco-design, new materials)
- Implementing visibility strategies: press coverage (+15 articles per year in specialized packaging press) and organizing 4 international trade shows per year (France, Italy, China, USA)
- Increasing Paris revenue: €8.4M in 2024 (+117% since 2019) / Global revenue €60M - Team management (10 employees) with coaching and skills development
Packaging Development Packaging Sourcing Packaging Procurement Marketing and Communication Strategy Project Management
PROCOS GMBH - LUXURY PACKAGING
Strategic Marketing Manager
LUXURY GOODS
January 2018 - December 2018 (11 months)
Paris, France
Developing marketing actions and product innovations for the L'Oréal Luxury Products Division brands
Product Launch Strategy Promotional Marketing Positioning Strategy B2B Marketing Strategy Communication Strategy
PROCOS GMBH - LUXURY PACKAGING
Packaging Development Project Manager
LUXURY GOODS
August 2012 - December 2017 (5 years and 4 months)
Paris, France
Deploying the product range in the European market to clients and fostering loyalty (increasing customer relations and revenue (L'Oréal, By Kilian, Dr. Hauschka, niche brands))
Project Management Business Development Commercial Negotiation Packaging Development Packaging Procurement