Freelancer profile translated to English.
Back to original languageAbout Stéphanie
Captivated by the evolution of digital communication, I specialized in the complex world of social media. The social media era is a reality in which platforms like Instagram and Facebook can have a significant impact on your business's performance.
✶ Expert in Digital Strategy & Community Management
📈 Instagram, Facebook, LinkedIn, TikTok… Each platform has its own codes and opportunities.
My goal is to help you maximize your visibility, generate engagement, and convert your audience into customers. As a community manager, I create tailor-made strategies to build a loyal community and optimize your online presence with impactful content.
✶ Social Media & Web Marketing Trainer
Passionate about sharing my expertise, I train and support students in schools, as well as entrepreneurs, professionals, and companies (VSEs, SMEs) who want to master the challenges of web marketing and optimize their visibility on social media.
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Biarritz (up to 50km)
Experience
- DigitalBystefFREELANCE COMMUNITY MANAGEROctober 2019 - Today (6 years and 8 months)I assist companies in developing and optimizing their social media communication strategy to attract, engage, and convert their audience.🎯 My services:✔ Creation and optimization of professional profiles (LinkedIn, Facebook, Instagram, TikTok, etc.)✔ Definition and segmentation of the target audience✔ Design of a tailor-made digital strategy✔ Creation of trendy and engaging content: photos, videos, infographics, storytelling, etc.✔ Management of an editorial calendar✔ Profile optimization and natural referencing (SEO)✔ Audience development and community loyalty✔ Engagement strategy: contests, polls, gamification✔ Creation and management of targeted advertising campaigns✔ E-reputation management, partnerships & influencer relations✔ Competitive intelligence✔ Strategic watch: digital trends, algorithms, and platform evolutions✔ Performance monitoring and analysis (KPI, reporting, ROI)📈 Why invest in a social media strategy?🚀 Increase your brand awareness and visibility🤝 Generate qualified leads🔁 Build customer loyalty🔍 Improve your natural referencing and online positioning✨ A well-thought-out digital strategy means more visibility, more engagement, and more results.I support you at every step to make your social media a strategic asset for your growth.
- DigitalByStefWEB MARKETING & SOCIAL MEDIA STRATEGY PROFESSORApril 2020 - Today (6 years and 2 months)I train professionals, companies, and students in schools to master social media, develop their visibility, and engage their audiences through practical and personalized digital communication training.📌 Social Media Expertise✔ Creation and mastery of platforms (Facebook, Instagram, LinkedIn, TikTok…) and their specificities✔ Complete mastery of the community manager role: content creation, planning, writing, etc.✔ Engagement and loyalty of a digital community through effective engagement strategies✨ Digital Strategy, Advertising & Acquisition✔ Development of tailor-made action plans adapted to objectives✔ Definition of the ideal target (persona)✔ Management of advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads)✔ Social referencing optimization (SMO & SEO) to maximize visibility✔ Development of digital acquisition strategies, lead generation, and conversion📊 Tools & Performance Analysis✔ Mastery of professional tools: Meta Business Suite, Canva, Google Analytics…✔ KPI tracking, reporting, and continuous optimization of digital strategies🌍 E-reputation, Watch & Influencer Marketing✔ Crisis management and anticipation of negative buzz✔ Competitive intelligence and monitoring of trends, algorithms, and digital innovations✔ Influencer marketing strategies and collaborations with content creators✨ With personalized support, I help you master digital communication to achieve concrete results and strengthen your online presence.
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Education
- BGE ASSO