About Stéphanie
French
Native or bilingual
English
Fluent
Experience
- Absolutely French
On Malt
Storytelling - LinkedIn Post and Article CopywritingEDUCATION AND E-LEARNINGDecember 2021 - June 2022 (6 months)Copywriting and Storytelling – LinkedInAs part of this mission, I supported the deployment of my client's editorial identity on LinkedIn, with an approach combining strategy, storytelling, and creativity.- **Strategic Framework**: definition of a clear editorial line and posting schedule.
- **Content Production**: writing posts (French/English) and articles (French) integrating monitoring, documentary research, angle selection, and text structuring.
- **Ghostwriting**: creation of tailor-made content, consistent with the desired voice and style.
- **Visual Design**: creation of illustrations for posts, cover photos, and integrated animations for articles.
- Association Laurette FugainDigital Communication ManagerHEALTH AND WELLNESSNovember 2016 - July 2021 (4 years and 7 months)Paris, France– Strategic thinking, development, and management of the communication plan (launch of national campaigns, events, donation appeals, awareness days)– Content production (written, video, photo)– Digital communication (websites, social media)– Community management: Facebook (41,600 followers / 40,300 likes), LinkedIn (1,547 followers), Twitter (7,659 followers), Instagram (1,499 followers), YouTube (485 followers)– Design, implementation, and coordination of internal communication tools (guides, booklets) and institutional communication (newsletter, annual report, press kit)– Management of the implementation of a CRM tool– Management of a team of volunteer communicators
- Assistance Publique - Hôpitaux de ParisDigital Project ManagerMEDICALJuly 2008 - November 2016 (8 years and 5 months)Paris, France– Management of innovative digital projects: mobile sites for specific target audiences, e-services (payment, appointment booking), international patient management tool, CSR, Serious Game– Overhaul of all the institution's websites using an open-source platform (WordPress)• Raising awareness among communication departments and functional/"business" departments and change management• Strategic thinking around customer journeys• Conducting training on Web communication• Management and follow-up of project stakeholders (internal teams and service providers)– Consolidation of the institution's intranets around a single CMS• Implementation of a group strategy: unique graphic charter, optimized and uniform ergonomics, content harmonization• Web writing: editorial and functional organization, rewriting for the web
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Education
- DEA INFORMATION ET COMMUNICATIONFrench Press Institute (Panthéon-Assas University, Paris)2006– Techniques de rédaction, analyse sémiologique, approche pluridisciplinaire des médias (droit, économie, étude de l’audience) – Mémoires sur la couverture médiatique du tsunami par Paris Match (master) et sur la communication internationale des marques de champagne (maîtrise)
- GRAPHIC AND DIGITAL DESIGNETPA, School of Photography and Video Games2002– Enseignements fondamentaux : dessin, maquette, rough, recherches créatives, histoire de l’art – Enseignements spécifiques : dessin sur ordinateur, PAO, retouche photo, 3D, animation, montage vidéo, programmation
Certifications
- WEBMARKETING MANAGERCEGOS2013
- COMMUNICATION OFFICERCFPJ, Centre de Formation des Journalistes (Paris)2010