Freelancer profile translated to English.
Back to original languageAbout Stéphanie
I intervene when the CRM (Hubspot) no longer reflects the reality of the business. - RevOps Support
When management can no longer rely on the numbers, when sales forecasts are unstable, and when Marketing and Sales do not share the same view of performance -> the problem is not the tool.
↳ It's the structure.
With over 10 years of experience, I identify the invisible structural flaws: implicit rules never formalized, unresolved trade-offs, indicators that no longer reflect the reality on the ground.
Among the first to implement HubSpot in France in 2016, I have managed complete CRM overhauls for multi-business units, complex migrations (Dynamics ↔ HubSpot), restructuring of Marketing → Sales funnels, and high-volume data projects.
I restructure the model so that:
- • opportunities are truly qualified
- • the funnel reflects the actual decision-making cycle
- • indicators become reliable
- • responsibilities are clarified
- • performance is manageable
Examples:
- CRM Modeling (Contacts, Companies, Deals, Leads, Custom Objects)
- Pipeline Structuring & Lead/Opportunity Separation
- Governance Rules
- Marketing / Sales / Management Alignment
- Marketing Automation & Strategic Lead Nurturing
- HubSpot Audit (CRM, Marketing Hub, Sales Hub)
- KPI & Revenue Performance Management
Why it works
I am as comfortable in board meetings as I am in designing a clean and scalable data model.
Observed results:
+30% conversion rate after funnel redesign, campaign ROI increased from 20 to 35%, shift in revenue towards inbound thanks to RevOps alignment.
My role:restore clarity, secure decisions, and transform an operational tool into a true strategic management system.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Reeverse SystemsRevOps Architecture & HubSpot CRM Model Redesign for an Industrial DeeptechRAW MATERIALS INDUSTRYOctober 2025 - January 2026 (3 months)Nantes, FranceReeverse Systems, an innovative industrial deeptech SME, offers an industrial SaaS solution for managing material yield (RMP) and transforming factories towards a high-performing circular economy.But behind the technological ambition, a CRM reality:4 years of technical layering.A Sales-only logic.No structured marketing funnel.Pipelines used as task trackers.No Lead/Deal separation.Invisible structural debt.The mission was not to optimize HubSpot.It was to rebuild a RevOps architecture capable of transforming a transactional tool into a true marketing and commercial management system.
Scope of Intervention
==> HubSpot CRM Redesign & Governance - RevOps- Comprehensive CRM audit
- ICP role clarification
- Data model cleanup and restructuring
- Marketing → Sales funnel clarification
- Lifecycle stage restructuring
- Work on Lead and Sales pipelines
- Implementation of new rules in the right places in HubSpot
- Implementation of new RevOps workflows
==> Strategic Deployment – B2B Campaign- Complete campaign architecture
- Definition of business objectives: MQL → SQL → Demo meeting generation- Clarification of industrial personas (CEO / General Manager / DI)- Message alignment based on priorities: material ROI / industrial performance / CSR- Structuring of sector targeting (industrial woodworking, metal construction, etc.)- Full journey design
- Landing page & form structuring- Coaching on emails based on persona- Design of a multi-branch workflow driven by engagement signals, allowing for automatic nurturing adjustments and triggering of sales actions at the right time.- Management & Reporting
- Actes SudConsultant & HubSpot Expert – Actes SudENTERTAINMENT AND LEISUREJanuary 2025 - February 2025 (1 month)Nantes, France🎯 Objective: Redesign and optimize the emailing strategy of the Actes Sud group via HubSpot, while strengthening the autonomy of the marketing teams.🔧 Actions Taken:➤ Creation of a 100% customizable emailing system via HubSpot's Design Manager➤ Redesign of preference and unsubscribe pages for a consistent and RGPD-compliant UX➤ Training of teams on the use of new templates and custom modules➤ Coaching on emailing best practices: deliverability, segmentation, engagement optimizationProject Impact:🔹 Implementation of a modular, flexible, and autonomous system, fully aligned with Actes Sud's graphic identity🔹 Improved subscriber user experience: better preference management, reduced accidental unsubscribes🔹 Improved deliverability and overall performance of email campaigns🔹 Trained teams, ready to produce and manage their campaigns autonomously
- DataScientestConsultant & HubSpot Trainer – DataScientestCONSULTING AND AUDITSDecember 2024 - February 2025 (2 months)Paris, France🎯 Objective: Structure and automate DataScientest's marketing strategy with HubSpot, while strengthening the autonomy of internal teams.🔧 Actions Taken:➤ Upstream audit & discussions with CRM, SEO & Communication departments to adapt training to concrete needs➤ Definition of a strategic campaign approach: hot leads vs. cold leads, nurturing, interaction tracking➤ Creation & management of campaigns via HubSpot's Campaigns module➤ Construction of advanced workflows to automate lead management and nurturing scenarios➤ Activation & onboarding of HubSpot's Social Media module: planning, publishing & performance tracking➤ Delivery of educational materials & practical exercises → rapid skill development & real team autonomy💥 Results Obtained:✅ Clarified strategic approach: better segmentation & lead journey management✅ Structured and monitored marketing campaigns with measurable impact✅ Automated workflows, reducing manual workload and increasing responsiveness✅ Better social media visibility through optimized management of the HubSpot Social module
Reviews
Eric
Pulp Invest
Reviewed on 10/10/2024
Always very professional in a constantly evolving field!
Eric
Pulp Invest
Reviewed on 10/10/2024
Stephanie supported us very professionally throughout our inbound strategy, demonstrating great rigor, responsiveness, and attentiveness!
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Education
- M2 Digital ManagerISEG Nantes2017• Design Thinking et innovation marketing • Technologie et business models : le modèle des startup • Management des projets digitaux et méthodes agiles • Marketing conversationnel • Conception d'un brief agence digitale • Ethique et droit du numérique • Digital RP et communication événementielle sur internet • Marque employeur et transformation digitale • Lancement d'un projet e-commerce • Youtube et stratégie live • Projet de fin d'étude : création d'une entreprise (projet innovant)
- M1 Management of Communication Projects - Digital OptionENC2016Savoir conduire et manager un projet de communication, commercial ou marketing Contenu pédagogique : • Communication digitale : Google Adwords, Google Analytics, rédaction web, SEO, les réseaux sociaux.... • Stratégie de communication • Techniques et stratégies publicitaires • Média planning et l’achat d’espace (display, TRB, affiliation, search...) • Stratégie marketing de la marque • Nouvelles tendances du marketing • Campagne de marketing direct • Communication interpersonnelle • Outils de la communication • Management de projet • Management humain • Management financier • Orientations stratégiques et objectifs de vente • Construire une offre commerciale • Management d’une équipe de vente • Business English • Lancement commercial d’un nouveau produit • Compétitions junior agence, recommandations • Entreprenariat
Certifications
- Hubspot Marketing Software CertifiedHubSpot Academy2018
- Google Analytics Individual QualificationGoogle Analytics2018
