Freelancer profile translated to English.

Description

As a Senior Copywriter and Content Strategist, I have been supporting companies for over 8 years in clearly structuring their communication along the customer journey and developing it further with a focus on conversion – from websites and landing pages to email marketing, campaigns, and performance creatives.

I have worked for one of Germany's leading publishing houses as well as for start-ups and premium and e-commerce brands, combining strategic messaging with data-based optimization, creative testing, and cross-channel content structure.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km), Düsseldorf (up to 50km)

Freelance
Senior Copywriter & Content Strategist
September 2021 - Today (4 years and 11 months)
Hamburg, Germany
Conversion-oriented landing pages, sales funnels & email journeys (German & English)
Consulting on content marketing strategy and content alignment
Performance optimization based on analyses and A/B tests
SEO strategy & SEO content
Scientific copywriting for health brands
Editorial work in the areas of cosmetics/lifestyle/luxury
Conversion Optimization Web Copywriting SEO Copy Content Strategy Content Marketing
Gruner + Jahr GmbH.
SEO Editor
September 2020 - September 2021 (1 year)
Hamburg, Germany
Analysis and selection of keywords with high potential using various SEO tools and methods
Creation of SEO content that ranks in the Top 3 for various magazines, based on search intent and editorial relevance
Monitoring of content performance and strategic optimization
SEO Editing SEO SEO Strategy Editorial Planning Search Engine Optimization
emote media GmbH,
Content & Product Marketing Strategist
January 2018 - August 2020 (2 years and 7 months)
Bonn, Germany
Content strategy and implementation for the new cosmetics brand "lovethislook"
Product and brand development with responsibility for central content
SEO-optimized, conversion-oriented copywriting including performance tracking
Development and management of the brand blog, including content planning and topic development
Brand Building Content Marketing SEO Conversion Copywriting Landing Page