Freelancer profile translated to English.

Description

A communicator for 20 years, I enjoy highlighting brands, particularly in the tourism sector. I have solid experience in marketing strategy and in implementing online and offline action plans: brand platform, identity & positioning, customer experience, brand content, local, national, and US campaigns.

I also created a blog & a podcast about family travel to share and inspire traveling parents.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Famille & Voyages
Founder, Content Creator, Podcaster
TRAVEL AND TOURISM
January 2017 - Today (9 years and 6 months)
Île-de-France, France
Written and audio storytelling for parents looking for family travel ideas.

> Blog: +170 articles.
> Podcast: +85,000 listens (launched April 2020).
blog podcast Content Creation Content Marketing Influence
Xl Airways
Marketing and Communications Manager
TRAVEL AND TOURISM
June 2012 - October 2019 (7 years and 4 months)
Roissy-en-France, France
- Position the XL Airways brand, increase visibility, and generate traffic and sales across all channels (France, USA).
- Supervise a team of 6 people (4 in Paris + 2 in the USA).

> Definition of online and offline marketing strategy and plan
identity, positioning, content creation, local, national, and US campaigns.
> Improvement of customer experience
customer journey and new products: streaming, special lounges…
voted best leisure airline in France in 2018 and 2019 by Skytrax.
> Management of press & influencer relations
press releases, press kits, Q&A, sponsored articles, organization of conferences & press trips,
up to 1,000 media mentions/year, +2 million online readers...
> Management of events and partnerships in France and the USA
line launches, press & corporate evenings, talent sponsorships, Masterchef...
> Performance monitoring, optimization, and analysis
management of a global budget of over 2 million,
increase in sales channel traffic, particularly thanks to TV:
+180% online revenue, +40% OTA, +15% average order value in mainland France, +200% in the USA.
increase in brand awareness starting from scratch in overseas departments and in the USA.
Marketing Customer Experience Brand Content Press Relations Influencer Marketing Event Management Partnerships
Mykid
Co-founder / CEO
HUMAN RESOURCES
June 2010 - June 2012 (2 years)
92600 Asnières-sur-Seine, France
Create an online agency for in-home childcare.

> Definition of the eco-friendly concept.
> Recruitment of nannies, matching families, contracts.
> Quality and customer satisfaction monitoring.
HR Copywriting Entrepreneurship

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Dual French-German degree in International Business, International Business
ESSEC Business School
1997
Double diplôme français-allemand commerce international, Commerce international
Digital Marketing Strategy - Short Program, Marketing and Business Development
ESSEC Business School
2017
Stratégie Marketing Digital - programme court, Marketing et développement commercial

Marketing Consultant

Stéphanie Cordier

Marketing Consultant

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