Freelancer profile translated to English.

Description

►+20 years of experiencein marketing and message personalization

► **Selective engagement**: to guarantee operational excellence, limit of **3-5 assignments /year (mix of operational & digital strategy / CRM)**; my clients primarily come through word-of-mouth

►Salesforce Marketing Cloud

▹ +4 years of experience with databases of +1M contacts

▹ Email Studio and Content Builder perfectly mastered

▹ Skills in Automation Studio, Audience Builder, Query Studio

►Selligent Marketing Cloud

▹ +8 years of experience with databases of 500K-1M contacts

▹ mastery of segmentation, journeys, campaigns

▹ basic knowledge of SQL

►Hubspot

▹ Email Marketing Certification: 7c95ae05e6d4492b7b0a604be2e4bd2

▹ Marketing Hub Certification: f0c75e13b307496da4d6123920cd0112

▹ Inbound Certification: a96c64b08d2b460ca79d31fd1a5b543b

►300-600 campaigns sent each year**per client account**

Languages

French
Native or bilingual
English
Conversational
German
Basic

Workplace preferences

Can work on-site

Metz (up to 50km), Nancy (up to 20km)

AUBERON
Founder, CRM & Digital Marketing Consultant
DIGITAL AND IT
February 2021 - Today (5 years and 5 months)
Metz, France
Optimize your performance, improve your customer relationship

► Auberon supports you in designing / implementing your CRM & Data Marketing strategy:

▹ Audit of your campaigns and performance,
▹ Development of your strategy (CRM & Data, Omnichannel, Digital),
▹ Consulting and support in implementing your Marketing Automation solution (Selligent, Salesforce Marketing Cloud, Hubspot, ...),
▹ Implementation of your campaigns, creation of your scenarios / automations / triggers on your platform, database segmentation, ROI-focused initiatives,
▹ Performance monitoring,
▹ Support for your teams.

►Generate Zero or First-Party Data and build a trusting relationship between your audience and your brand

►Need to design and implement automated processes, even complex ones?Auberon reconciles technical and marketing teams and streamlines your projects:

▹ Consulting, Project Management, Product Owner,
▹ Project Management,
▹ Project Monitoring,
▹ Writing functional specifications, functional specifications.
Digital Marketing Customer Relationship Webmarketing Strategy CRM Salesforce
AxioCode
Account Manager
DIGITAL AND IT
December 2018 - January 2020 (1 year and 1 month)
Metz, France
AxioCode specializes in custom application development. This experience allowed me to master the design stages of complex business applications and business-oriented mobile applications.
Mobile Application Business Application business solutions Consulting Design
VANKSEN
Data Consultant
DIGITAL AND IT
January 2016 - April 2018 (2 years and 4 months)
Bertrange, Luxembourg
Product Owner for the Data & Automation solution.
Development of Marketing Automation strategies for the agency's clients.
Marketing automation Data Consulting Communication Strategy Email marketing

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DESS Content & Internet Projects
UFR SHA, University of Metz
2005

Stéphanie Canonico

CRM & Digital Marketing Consultant

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