Freelancer profile translated to English.

Description

Journalist and editorial communication consultant, I support stakeholders in construction, housing, and heritage in creating content with high technical and human value. Articles, magazines, editorial strategies: I help your brands showcase craftsmanship and innovation.

I work for construction companies, manufacturers, communication agencies, and specialized media, from brief to final delivery: articles, reports, profiles, magazines, newsletters, storytelling, or global editorial strategies.

My expertise lies in writing, editorial strategy, and content marketing, with an approach focused on technical precision and human narration.

✳️ Fields: construction, architecture, carpentry, renovation, energy performance, sustainability, attractiveness of trades.

✳️ Clients: Fayat Bâtiment, Red Agency Paris, Métal Flash, L’Écho de la Baie, SNPU...

Author of publications exploring our relationship with places and the built memory, I enjoy revealing the link between space, craft, and humans. My goal: to transform the reality of buildings into clear, inspiring, and meaningful narratives.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Agence GUARANA Communication
Editorial Communication Consultant
PRESS AND MEDIA
November 2006 - Today (19 years and 7 months)
Saint-Germain-en-Laye, France
• PRINT AND DIGITAL DESIGN-WRITING: for external and internal use (brochures, portfolios, websites, (e)mailings, press kits and releases, advertorials, welcome booklets), press ads, ... WEB COMMUNICATION: Design and implementation of e-mailing campaigns, website design, blogs, institutional and product positioning analysis on social networks, SEO (Search Engine Optimization) deployment strategies through content writing, Google Adwords, Yahoo, Msn campaigns, Tex-ads-links, ... tracking. EVENT COMMUNICATION: Global event creation (programming selection, sponsor and patron research, press relations, press coverage analysis, ... ) MULTIMEDIA COMMUNICATION: Design and implementation of social games (educational video games), institutional videos COMMERCIAL PROSPECTING: telephone prospecting, appointment setting, company presentations during meetings, development of strategic and creative recommendations, client project presentations, client and supplier negotiation, supplier contacts, .. SUPPLIER RELATIONS: orchestration of all internal and external skills in a project mode (graphic designers, photographers, printers, mailers, ... ) Main clients: Groupe Maisons France Confort, Dale Carnegie, Elitech Group, ADEME Picardie, AFPA (headquarters), Meubles Gontier, Chambre des Métiers de l'Orne, Fédération de la Vente Directe, Fédération des Particuliers-Employeurs de France (FEPEM), Fondation du Patrimoine basse-Normandie, Groupe de formation IRFA Ouest, Institut de Formation Continue en Oléohydraulique, Institut Polytechnique LaSalle Beauvais, Lustucru Frais, Municipality of Alençon, Museums of National Antiquities of Saint-Germain-en-Laye, Prefecture of the Ile-de-France Region,
Print Project Management Press Relations CMS Integration
Agence To Go
Project Manager
PRESS AND MEDIA
May 2002 - May 2006 (4 years)
Métropole du Grand Paris, France
• Development, elaboration of strategic and creative recommendations, design-writing, supplier relations, supervision of a team of 3 graphic designers
Supplier Relations Consulting Design
Agence Omédia
Concept and Copywriter
April 2000 - April 2002 (2 years)
Paris, France
• Production of institutional brochures, product sheets, internal newsletters, press ads, advertorials, websites.