Stephanie Bretz

I develop brands for founders who are launching a product in food, cosmetics, or drinks – and need an identity that communicates the right message from the start.

My approach: Strategy and design come from a single source. I start with the foundation – positioning, target audience, attitude – and then translate that into design myself: logo, color, typography, visual language, packaging. This way, you don't get a jumble of individual parts, but a system that works on every channel.

After 17 years, I know when brands are effective – and when they don't resonate despite good design. The difference almost always lies in the strategy behind them.

I work 1:1, with clear processes and without agency overhead. Projects from Munich and nationwide.

Skills:

- Brand Strategy

- Naming

- Brand Story

- Branding / Corporate Design

- Packaging

- Web Design

- Editorial

- AI Image Generation

Excerpt of my clients

Bio-H-tin – Dr. Pfleger | Neumarkter Lammsbräu | Passport 2 Skincare | Organic Garden | Lacanto Freising | BAUINDUSTRIE (Hauptverband, BY, NRW) | BayWa AG | BMW Group AG | Brand Trust GmbH | Dettendorfer Rohstoff | Götz Puppenmanufaktur | Kommma Architektur | Lindner Group KG | Prolignis AG | Service Ocean | SOS Kinderdorf | Stadtwerke München GmbH | Technische Universität München