Freelancer profile translated to English.
Back to original languageAbout Stéphanie
Digital Media & Performance Leader with over 15 years of experience, in agencies, consulting, and client-side, in international environments.
I support brands in defining, managing, and optimizing full-funnel digital media strategies (Paid Social, Programmatic Display, Video, Search), with a strong focus on performance, measurement, and business impact.
I work at the intersection of media strategy, data, and execution, helping organizations structure their measurement frameworks, optimize their investments, and advance their digital maturity in constantly evolving environments.
I collaborate closely with internal teams and partners to transform complex challenges into actionable solutions.
I have successfully led structuring projects for luxury leaders (L'Oréal Luxe, Cartier, Balmain, Coty, Puig, Longchamp) and FMCG (Pernod Ricard, Nestlé, Mondelez, Unilever).
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Condé NastInsights ManagerPRESS AND MEDIAAugust 2025 - Today (1 year)Paris, FranceWithin the global performance and measurement team, responsible for the France insight department.Conducting digital media effectiveness studies for luxury and beauty sector advertisersFormulating strategic recommendations on media mix, formats, and audience targetingWorking in close collaboration with the marketing and media teams of luxury brands (Vogue, GQ, Vanity Fair…)
- CircanaMMM ConsultantCONSULTING AND AUDITSJune 2024 - July 2024 (2 months)Courbevoie, FranceProject Management Partner for the MMM project of a leading FMCG company. Analysis of MMM results (ROI per brand, media and touchpoint, response curves, saturation curves). Coordination with the client's insights teams based in the UK, written and oral presentation of recommendations to the client's media/marketing departments.
- Pernod RicardInternational Media ConsultantWINE AND SPIRITSNovember 2023 - March 2024 (4 months)Paris, FranceManagement of a global full-funnel digital media optimization program for the UK, Spain, and Taiwan marketsSupervision of Paid Social, Programmatic Display, and Video strategies in collaboration with local teams and agenciesDefinition of cross-channel investment recommendations and KPIsLeading international workshops to align markets on media best practices and performance.
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Education
- Master's Degree in Media ManagementCELSA Paris Sorbonne2011
- MBA Music IndustryLiverpool University2002
Certifications
- ICCFHEC Paris2024
- Advanced Google AnalyticsGoogle2023