Freelancer profile translated to English.
Back to original languageAbout Stéphanie
With over 15 years of experience in FMCG Marketing within the agri-food sector (Orangina, Petit Navire, Saupiquet, Lutti, McCain). 360° marketing strategy holds no secrets for me (Innovation Development, Communication, Promotion, Sampling, Advertising, Website, Digital, Social Media).
Curious, constantly monitoring decoration, fashion, and food trends, and passionate about products and marketing.
I am recognized for my organizational skills, commitment to the company I work for, and creativity in my achievements.
I can assist you in defining and implementing your company's marketing and communication strategy.
A mission, a project, a replacement (alternative to a fixed-term contract), a transition mission: I am available to discuss your needs.
My latest freelance missions:
-Marketing Mission - Alterfoodie Les petites pousses (organic plant-based yogurts)
Missions: Product Development / Packaging Optimizations and Development / Creation of a new brand, new brand identity, and specific range for the specialized channel
-Brand and Communication Mission McCain CE (Long-term transition manager - 2 years)
Mission Objective: Implementation of McCain's new brand purpose "Champion the power of together" and development of the "Born to Share" content strategy for CE: TV copy, digital films, activation-stunt, establishment of partnership with Lazare association, events, packaging
-Mission Brand and Partnerships Manager Flunch (Transition management - 4.5 months):
- Implementation of the new brand platform and its positioning
- Construction and implementation of the new graphic charter
- Media and SOME brief
- Partnership management
- Press relations (crisis communication, new platform)
- Children's Journey Strategy
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Lille (up to 30km)
Experience
- FlunchBrand and Partnerships Manager - Transition ManagerRESTAURANTS AND FOOD SERVICEDecember 2024 - April 2025 (5 months)Villeneuve-d'Ascq, France- Implementation of the new brand platform and its graphic charter- Coordination of the application of the charter on various content (PAC, website, social media, CRM)- Construction of marketing budgets- Media brief and implementation of media strategy- Brand partnerships (major: FFN partnership)- Children's strategy: in-restaurant journey and children's program (offer, prizes, activities)
- McCainSenior Brand and Communication Manager McCain CE Transition ManagerAGRICULTURENovember 2022 - October 2024 (2 years)Villeneuve-d'Ascq, FranceImplementation of McCain's new brand purpose "Champion the power of together" and development of the "Born to Share" content strategy for CE: TV copy, digital films, activation-stunt, establishment of partnership with Lazare association, packaging==> And in terms of results, what did it achieve?- Market share growth- Record ROI at McCain and above industry standards- 2nd favorite TV advertisement in France by Ipsos in its Public Grand Public Advertising ranking in March 2014 (out of 1000 creations tested, 700 posters and 300 films)- A campaign adopted internationally following the success of pre-tests: GB, Canada, Australia, Colombia...- Digital films reinforcing the idea of "the power of sharing" also performed well:the manifesto film for the partnership with the Lazare association generated 4 million viewsthe film about the activation/stunt of a tram stop: sharing is within reach generated 4.7 million views with 45% completion
- AlterfoodieMarketing ManagerAGRICULTURENovember 2021 - June 2022 (7 months)Lille, FranceProduct Line ManagementCreation of a new brand for a specialized network, identity, branding, product line creationPackaging - Packaging Optimization
Reviews
Recommendations
Be the first to recommend Stéphanie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Business AdministrationGrenoble Ecole de Management2008Spécialisations : Marketing Grande Consommation - Communication Commerciale
- Bachelor's Degree in Economics and ManagementSKEMA2005Economie gestion Préparation aux grandes écoles de commerce
Certifications
- Digital MarketingLivementor2020