Freelancer profile translated to English.

Description

With over 12 years of experience in CRM and marketing automation project management, I specialize in the implementation and migration of CRM solutions, particularly as a technical-functional expert on Adobe Campaign and a certified Microsoft Dynamics 365 expert. I manage your strategic projects using agile methodology from requirements gathering to international deployment, ensuring prioritization of deliveries, optimization of CRM tool usage, and CRM campaign performance.

My areas of expertise:

Migration, integration, and deployment of CRM toolsin international contexts
**CRM and Marketing Automation Project Management**: design and implementation of omnichannel CRM journeys (email, SMS, push), requirements gathering, functional specifications, tender management, international deployment
**Data Architecture**: Data model design, system integration orchestration (API/Webservices), mastery of CDPs and data hubs, expertise in data quality and governance
**Product Management & Agility**: Prioritization of user needs based on business value, facilitation of agile ceremonies, backlog management, and writing of EPICs/US
**Business Analysis (MOA)**: Facilitation of user workshops (scoping, acceptance testing, post-deployment feedback), definition of strategic KPIs/OKRs, and coordination of business, technical, and partner teams
**Data & GDPR**: Expertise in data analysis (Tableau, Power BI, SQL, AB testing, cohorts) and GDPR project management (consent, anonymization, deletion)
**Change Management**: Facilitation of user workshops, team training, and support in adopting new CRM solutions

Tools: Adobe Campaign, Attraqt, Batch, Branch, Salesforce, Microsoft Dynamics, Snowflake, Taxi, Chamaileon, Mulesoft

Countries: EU, UK, US, Brazil, Australia, Japan, Hong Kong

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km)

CORUM UX France
CRM and Customer Relations Product Owner
BANKING AND INSURANCE
July 2024 - December 2024 (6 months)
Paris, France
Projects :
Technical audit of Adobe Campaign V8 enterprise cloud version with Snowflake
International deployment of Adobe Campaign
Implementation of Datahub as the primary source for Adobe Campaign and Microsoft Dynamics 365
Migration of CRM campaigns from Microsoft Dynamics 365 to Adobe Campaign

Responsibilities :
Adobe Campaign Management: overseeing post-audit tasks, developing workflows (emails, SMS), user stories for enhancements, console administration, and qualifying API integrations
CRM Orchestration: integration of Microsoft Dynamics 365/Adobe Campaign for customer journey optimization, omnichannel campaigns, and GDPR compliance
Close collaboration with Datahub teams: active participation in defining data and business rules for integration into Adobe Campaign CRM journeys, specifying new data models, and validating operational rules for CRM strategies
Product Management: backlog prioritization, US writing, effort estimation, demonstrations, and change management support
Customer Relations and Voice of Customer Projects: redesign of the Talkdesk IVR with voice AI, optimization of Calendly for appointment scheduling, implementation of Screeb/Skeepers in customer journeys (tags, questionnaires, APIs, data validation)
Adobe Campaign Atlassian JIRA Atlassian Confluence draw.io Miro Figma Project Management Telephone Switchboard Satisfaction Survey Appointment Scheduling SMS Marketing Microsoft Dynamics CRM Microsoft Power BI Data Analysis Data Modeling Workflow Automation HTML/CSS SMS Product Ownership Agile Methodology
Roche Bobois
Omnichannel and Clienteling Project Manager
LUXURY GOODS
March 2024 - July 2024 (4 months)
Paris, France
Project : Global digital transformation with the deployment of Salesforce Sales and Services Cloud and Mulesoft for the entire Roche Bobois network, customer services, and support functions.

Responsibilities :
Tender Management: sales process analysis, drafting specifications, coordination of presentations, and scoping with the integrator
Data Architecture: design of models and repositories for customer/order management, implementation of Mulesoft CDP (golden record, deduplication)
Governance: definition of data sharing and quality rules between stores
Clienteling: development of a product backlog focused on customer qualification and upselling
Forms: design of customer qualification interfaces at points of sale

Countries : France, EU, United States
Project Management Customer Relationship Management (CRM) Salesforce Customer Service Workshop Facilitation Project Scoping Order Management User Story Tender Management Functional Specifications MuleSoft
Marionnaud
Marketing Automation Specialist
FASHION AND COSMETICS
October 2023 - March 2024 (5 months)
Paris, France
Projects :
Proof of Concept Synch for enriched SMS
Implementation of the appointment CRM strategy in Marionnaud institutes

Responsibilities :
Design of CRM multichannel communication workflows (emails, SMS, push notifications)
Management of Adobe Campaign enhancements with technical teams: functional specifications, development validation, and deployments
Analysis of CRM campaign performance and continuous optimization
Functional expertise in Adobe Campaign: supporting teams on best practices and optimization
Adobe Campaign Project Management Email Marketing Email Sequence A/B Testing Customer Relationship Management (CRM) Marketing Automation Technical Project Management