Stephane Raguin

Supervision of the visual identity of projects (brand, advertising campaigns, derivative and disposable products, website,...) Development of creative concepts in line with the overall strategy of the franchise network. Adaptation of the art direction to different media: print/digital

Market and feasibility study of the project in the Icelandic market. Administrative and sanitary procedures for establishing a café in Reykjavik. Supervision of works, regulations, and logistics. Recruitment and training. Marketing and communication. Adaptation of the franchise's offer to the local market. Daily operational monitoring and optimization.

Active participation in the design and creation of communication materials intended to strengthen the brand's visibility and consistency across all its touchpoints. This included the creation of posters, menus, packaging, social media visuals, and print materials for product and event promotion.

I also oversaw the design, optimization, and promotion of the brand's website, working on its ergonomics, visual identity, and SEO to provide a smooth and attractive user experience.

Finally, I was responsible for the design of merchandising and disposable products, such as cups, bags, napkins, and other customer-facing items, ensuring that each element conveyed the graphic universe and values of the Emilie and the Cool Kids network.