Freelancer profile translated to English.

Description

In 2025, after 20 years in marketing & communication, I chose freelancing to offer my expertise to teams lacking internal resources.

Certified in using AI tools for marketing, I combine strategy, execution, and AI tooling to accelerate content production and empower your teams.

My specialties, to serve your development:

🎯 Developing a marketing strategy aligned with your objectives

📣 Designing & deploying advanced communication plans (on & offline)

✍️ Creating B2B/B2C content and implementing it operationally

🔎 Outsourced strategic watch (market, competitors, trends & AI)

✅ Already achieved: B2C communication plans, B2B materials (brochures, videos, editorial content), multi-sector monitoring systems.

👉 My added value: I design AI workflows and tools adapted to your context, then integrate them into your internal processes to increase autonomy, optimize costs, and improve results.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Annecy (up to 50km), Grenoble (up to 50km), Lyon (up to 50km), Cluses (up to 50km), Chambéry (up to 50km)

AUTOENTREPRISE
360° Marketing and Communication Consultant
July 2025 - Today (1 year and 1 month)
Sallanches, France
Diagnosis & Strategy — Audit market/competitors/channels, define personas & positioning, deliver a roadmap (priorities, KPIs).

Integrated Communication Plan Development — Orchestrate media / digital / influence / on-site, define key timing and budget estimation.

Implementation of 360° Campaigns — Conception, coordination of agencies and service providers.

Editorial & Social Media — Build the editorial calendar, write and create posts.

Inbound & Lead Generation — Define the strategy, produce a lead magnet, define a landing page, create nurturing sequences.

Strategic Watch — Define objectives, set up a monitoring system (sources & alerts), produce periodic deliverables.

My added value: I help you integrate AI tools into your processes, to make you more autonomous and productive on tasks that meet your development goals.
Inbound Marketing Communication Strategy Editorial Strategy Strategic Watch AI Tools
Migros
Communication Manager Migros France
RETAIL (LARGE RETAILERS)
January 2010 - May 2025 (15 years and 4 months)
Management of 8 people - Communication budget €1.4M - Revenue €130M - 450 employees
• Activation of over 100 campaigns per year (awareness, promotion, traffic)
• Development of the digital ecosystem: website, social media, Google presence, SEO, SEA, UX, CRM
• Brand platform: visual identity, positioning, and graphic charter
• Customer studies: market, awareness, satisfaction
• Strengthening and management of the in-store customer experience: surveys, mystery shopping, online reputation management
• Optimization of signage and merchandising at the point of sale, store openings, and renovations
• Negotiation and management of contracts and service providers
• Budget management and forecasting of promotional offers
Communication Strategy Digital Marketing Editorial Strategy Brand Platform Digital Transformation
Vitam (Migros France)
Marketing Manager
SPORTS
May 2006 - December 2009 (3 years and 7 months)
Leisure and retail center – 1.5M visitors/year
As part of the project team and during the first year of launch

• Market diagnosis, analysis, design, and sizing of activities
• Definition of the offering, marketing, and commercial strategy
• Management of the launch project (launch communication, press relations)
Communication Strategy Strategic Watch Market Research Public Relations Pricing Strategy