Freelancer profile translated to English.

Description

🎯 Marketing Director | Offer, Brand & Go-to-Market – My talent is to be the enabler.

Giving direction, Structuring, and Triggering movement.

🧠 +20 years of experience in diverse B2B and B2C environments (education, training, energy, SaaS, entertainment) with a specialization in:

- Business Development Support

- Digital Transformation

- Project Management.

🚀 I work with teams to structure offers, optimize customer journeys, enhance brand value, and accelerate sales performance. My approach blends strategic vision, operational execution, and mastery of digital levers (CRM, AI, inbound, social ads, automation).

🏁 Elite athlete (cycling/running – top 1% globally on Strava), I draw daily inspiration from sports principles and my training to improve collective performance and aim for continuous progress: discipline, endurance, humility, and teamwork.

.💼 Key Expertise:

- Marketing (strategic and operational)

- CRM and customer experience

- Brand strategy and awareness

- Multichannel acquisition/retention

- Roadmap, budget, and P&L management, reporting

- Content marketing (meta ads)

- Generative AI: content marketing, lead generation, personal productivity

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Saint-Maur-des-Fossés (up to 50km), Paris (up to 20km)

SP Consulting
Marketing Director | Offer, Brand & Go-to-Market
CONSULTING AND AUDITS
April 2015 - Today (11 years and 2 months)
Paris, France
🔄 Strategic & digital transformation missions for companies in edtech, training, energy, entertainment, hospitality sectors...
🎯 Objective: support repositioning or boost growth

o D-EDGE, ACCOR Group Subsidiary - CMO Advisor (since Jan 2026)
🏨 European leader in distribution technologies for the hotel industry
🎯 Objective: clarify, structure, and make the value proposition more understandable
🤝 Cross-functional collaboration with Product, Sales & MarCom teams
🚀 Results: simplification of offer packaging and architecture, clarification of ICPs/personas, key messages per segment, recommendations for marketing & sales materials to improve offer comprehension and adoption

o NOIR AGENCY - Founder’s Advisor
🖤 Strategic partner for cultural, luxury & outdoor brands
🎯 Objective: clarify, structure, and elevate the agency's value proposition
🤝 Strategic support for founders
🚀 Results: offer repositioning, brand messaging structuring, clarification of differentiation pillars, and enhanced commercial clarity

o INSTITUT FRANCAIS DES ADMINISTRATEURS - Director of Marketing, Digital & Communication
🏛 Leader in corporate governance
🎯 Objective: structure the marketing strategy, optimize digital tools & the member journey
👥 Management: 3 employees | 💰 Budget: €105k
🚀 Results: Strategic Roadmap 2025 deployed, brand platform redesign, acquisition & retention campaigns via CRM (Salesforce)...

o MILLIMAGES - Marketing & Digital Director
🎬 International French animation studio
🎯 Objective: accelerate digitalization and develop online sales
👥 Management: 8 employees | 💰 Budget: €1.2M
🚀 Results: 4.8M followers engaged, YouTube pivot (1.2M subscribers), e-commerce revenue: €125k

+ DATANUMIA, EDF Group | KAHLER COMMUNICATIONS | OPENCLASSROOMS | UP COOP | IMAGINE APP...
Marketing Strategy Digital Marketing Branding & Identity Budget Management Team Management
Galileo Global Education
Marketing & Communication Director
EDUCATION AND E-LEARNING
June 2022 - February 2024 (1 year and 9 months)
Paris, France
🎓 International network of higher education institutions
🎯 Objective: lead the marketing & digital strategy for 5 schools (2,000 students) to maximize recruitment and awareness
👥 Management: 14 employees | 💰 Budget: €1M
🚀 Results: -50% on acquisition costs, +7 NPS points, optimized CRM & multichannel campaigns
Digital Marketing Strategy Strategic and Operational Marketing Branding Brand Activation Planning, Budgeting, and Forecasting
SEEing
Co-Founder
SOFTWARE PUBLISHING
January 2010 - April 2015 (5 years and 3 months)
Paris, France
🧩 HR startup in affinity matching – Key accounts
🎯 Objective: design an innovative SaaS solution to make recruitment reliable
🚀 Results: 2014: Pionnières Trophies - BNP Paribas: "Diversity Award" Winner.
2013: SIRH Trophies: "Grand Prix de l’Innovation Numérique" Winner in partnership with Accor.
2011: Centre Francilien de l’Innovation de Paris + Scientipôle Initiative: Laureate.
NPS 89%, clients: Accor, Danone, Allianz…
Business Strategy Business Plan Marketing Management Innovation Marketing