Freelancer profile translated to English.

Description

𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 - 𝟯𝟲𝟬° 𝘀𝘂𝗽𝗽𝗼𝗿𝘁

𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

▪️Audit and analysis of your merchandising organization by identifying the main growth insights and potential obstacles.

▪️Definition of the vision that frames and consolidates the solutions of an efficient merchandising strategy in line with long-term challenges.

▪️Definition of KPIs, analysis of merchandising actions and implementation of corrective actions.

𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀:

▪️Creation of merchandising books and planograms for all networks (branches, affiliates, national and international franchisees).

▪️Design of educational tools in line with the validated ambitions.

𝗥𝗲𝘁𝗮𝗶𝗹 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆:

▪️Participation in the creation and evolution of commercial concepts and their deployments (definition of customer journey, design, furniture, signage and digitalization).

▪️Definition and design of innovative window concepts in coordination with creative agencies and manufacturers (from creative brief to logistical follow-up, including manufacturing follow-up).

𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁:

▪️Participation in the construction of certifying courses with RNCP titles.

▪️Training and coaching of your teams in new strategies.

▪️Merchandising workshop animation.

▪️Management of operational excellence.

📱𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝘃𝗶𝘀𝘂𝗮𝗹 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴:

▪️Presence on Instagram.

@𝘃𝗶𝘀𝘂𝗮𝗹𝘁𝗿𝗲𝗻𝗱𝘀𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 where I share my retail favorites.

▪️ Approximately 40K subscribers.

▪️ Partnerships.

They trust me: CORA, Next Retail Design, OGF, St Maclou, Flunch, Nelly Rodi, PSG, Luca Consulting, Hansboodt Mannequins, Maison et Objet

Languages

English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

CORA
Merchandising Manager (Textile Categories)
RETAIL (LARGE RETAILERS)
August 2020 - Today (5 years and 10 months)
Paris, France
(83 stores - France / Belgium & Romania)

As part of the centralization of the textile offer, I support my client in the operational implementation of their new strategy.

Merchandising Strategy: Internal and external audit, then direction to be given to all identified actions. Development of an upstream (collection) and operational (downstream) merchandising strategy that frames the solutions, organization, targeting and long-term challenges.

Upstream Merchandising: Analysis of market, sales and statistical data, then definition of clusters and store stratifications. Framing of the offer for all categories according to linear capacity (4 collections per year).

Merchandising Guidelines: Production of merchandising books for all categories (60 books/year).

Training of operational teams: Creation of a training module adapted to field players, then animation of 7 training courses (1st semester 2021).
Merchandising Training Business strategy
ETAM Lingerie
International Merchandising Manager
RETAIL (SMALL BUSINESS)
October 2019 - March 2020 (6 months)
Paris, France
(900 stores - Turnover branches, affiliation and web 2019 / €600 million)

Tests of redesign of layouts by product categories
⇨ Increase in market share of sales of SG and panty families by 15% (between November 2019 and January 2020 in test stores)

Artistic direction and productions of Flagships and Pop Up Stores scenographies

Management of a team of 10 people
AUCHAN RETAIL INTERNATIONAL
International Merchandising Manager (Textile Categories)
RETAIL (LARGE RETAILERS)
October 2018 - September 2019 (1 year)
Lille, France
(479 stores - Turnover branches 2018 / €1.3 billion)

Redesign of the upstream merchandising strategy

Framing of the offer according to performance and store linear meters

Training of international operations and merchandising teams in new merchandising and product strategies

Deployment of the "Fashion Discount" concept internationally

Management of a team of 12 people